| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | As the world opens up, initiatives to drive international demand and visitation back to Australia keep coming. This week, Tourism Australia launched a new campaign in New Zealand to encourage Kiwi travellers to book their next big holiday in Australia, now that two-way quarantine-free travel has resumed across the Tasman. Don’t Go Small, Go Australia will remind New Zealanders whether they are dreaming of discovery or looking to reconnect with loved ones, Australia is the ultimate destination for their next big adventure….so they should come and say G’Day. Come and Say G’Day - Don’t Go Small. Go Australia is a global campaign which has already rolled out in some of our key tourism markets around the world, including the US, Canada, UK, Germany, France and Italy. In other exciting news, we also welcomed a major announcement from the Qantas Group. The airline has confirmed it is pushing ahead with ‘Project Sunrise’, which would see direct flights from Australia (Sydney) to New York and London. The plan is for these flights to start before the end of 2025, and to make the non-stop long-haul flights possible Qantas is overhauling its fleet and has confirmed an order of 12 Airbus A350-1000s. Making it easier for travellers to make the decision to book and plan a holiday to a major gateway like Sydney, will benefit the whole country as travellers arrive and disperse to other cities and the regions. Phillipa Harrison | | |
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| |  | | Spotlight on Europe | | This week, ‘Spotlight on the Regions’ features an interview with Eva Seller, Tourism Australia’s Regional General Manager Continental Europe, who shares her insights and observations from the European market, as well as updates on key stakeholders and activities to keep Australia front of mind in-market. Read the update here. |
|  | | BEA highlights Australia’s credentials as a sustainable business events destination | | Tourism Australia’s specialist business unit, Business Events Australia (BEA), was the major Sustainability Sponsor for the Society for Incentive Travel Excellence (SITE) Global Conference, held in Dublin from 20 to 23 April 2022, and attended by more than 300 delegates from around the world. Tourism Australia’s Regional General Manager for the UK/ Northern Europe, Sally Cope, joined the Sustainability Masterclass panel to discuss Australia’s credentials as a sustainable business events destination and facilitate a session on sustainability to encourage meaningful conversations with SITE Global members. |
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| | |  | | The April Hot List and the Luxury Hot List | | Tourism Australia has released its latest travel ‘Hot List’ for April 2022, available now on its corporate site. The guide to the latest news and tourism offerings across the country is updated monthly. A new ‘Luxury Hot List’ has also been released. The luxury edition will be produced quarterly, with a wrap-up of new places to stay and experiences to enjoy around Australia. |
|  | | G’Day German media! | Tourism Australia in Germany hosted two ‘Welcome Back’ media events in Munich and Hamburg on 24 March and 28 April.
Along with Tourism Australia, event partners including Tourism Northern Territory, Tourism Western Australia, South Australian Tourism Commission, Visit Victoria and Tourism Tasmania shared news and updates to 25 media and provided many ideas for story angles as German media plan their next research trips to Australia. The collective approach and Australian hospitality were well received and appreciated by German media. |
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| | | | | | | | |  | | THRIVE 2030 strategy communication kit | | Industry-led and government-enabled, THRIVE 2030 (The Re-Imagined Visitor Economy) is a national strategy for tourism and the wider visitor economy to recover and return to long-term, sustainable growth. Austrade has developed a communication kit to help industry circulate information on the strategy. |
|  | | Tourism access and inclusion resources | | Tourism businesses can now access a variety of resources produced by the Department of Foreign Affairs and Trade APEC Tourism Working Group project Tourism Access and Inclusion: Best Practice Guidelines for Tourism MSMEs in APEC. The suite of online resources is designed to enable tourism businesses to learn how to successfully adapt their business and work practices to make them more accessible and inclusive for their customers. |
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| | |  | | South Australia welcomes Working Holiday Makers | The South Australian Tourism Commission is spruiking the benefits of a working holiday in South Australia – enticing young travellers from the United Kingdom and Ireland to visit ‘down under’ for just £10.
The campaign pitches South Australia as the perfect location to live and work, helping to fill employment gaps and skills shortages in the city and regional areas, and boost tourism.
Find out more here. |
|  | | New South Wales and Aquabumps collaboration | Destination NSW has teamed up with world-renowned photographer and Aquabumps founder Eugene Tan for an exciting new phase of the 'Feel New' campaign.
The NSW Aquabumps series showcases spectacular destinations across the state, from Byron Bay to Broken Hill and the Snowy Mountains to Lord Howe Island, with the images shared globally and locally across social platforms. |
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| | | |  | | Taste Port Douglas brings Australia’s best food talent to Queensland | | Some of the country’s best chefs are assembling for the sixth iteration of the Taste Port Douglas Food & Drink Festival. Running from 11 to 12 August, this showcase will feature a range of events including culinary masterclasses and unique dining experiences set amidst the tropical north Queensland ambience. The four-day event will host local producers alongside a full program of beloved food icons. Confirmed talent includes Jerry Mai, Ben Williamson (Anges, sAme sAme, Honto Brisbane), Spencer Patrick (Harrisons Restaurant Port Douglas), and television personalities Manu Feildel and Colin Fassnidge. |
|  | | Hardys Tintara becomes Ulitmate Winery Experience | | South Australia’s iconic Hardys Tintara has joined the esteemed roster of Ultimate Winery Experiences Australia (UWEA). The winery has been recognised as a tourism leader as it offers patrons one of a kind behind-the-scenes premium winery experiences. At Hardys Tintara, guests can participate in a ‘Tasting in the Dark: Sensory Experience’, where they engage in a blind tasting sensory masterclass. Meanwhile ‘Hardys Hidden Secrets’ invites visitors on a guided tour of the property’s regal heritage buildings and breathtaking gardens. The tour includes a tasting of five Hardys Tintara matched with a regional tasting plate. |
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| | |  | | Optus Stadium launches thrill-seeking VERTIGO experience | | A new heart stopping experience has arrived at Optus Stadium in Perth/Boorloo. VERTIGO allows thrill-seekers to walk several metres beyond the edge of the stadium roof with no handrails. Offering stunning views of the Swan River and Perth skyline, the hands free 90-minute experience is the first of its kind in Australia. The package includes a branded hat and a printed group photo. VERTIGO joins the oval’s existing roster of experiences including: the HALO rooftop tour, behind the scenes Optus stadium tour, game day rooftop experience and Aboriginal cultural tours. |
|  | | The Isla is Batemans Bay's love letter to the 70s | | Batemans Bay in New South Wales’ South Coast has a dapper new accommodation offering. Revitalising a motel with boutique style, The Isla, pays homage to the way Australians once travelled. Coming to life with retro and nostalgic flair, the 18-room accommodation houses a raft of king-sized bedroom suites complete with custom craft oak furniture and luxe amenities. A love-letter to the 70s, The Isla features a pool and lounge area and private plunge pool in one of its rooms. |
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