| | | Tourism Australia and Malaysia Airlines celebrate 10 years with special flight deals Tourism Australia and Malaysia Airlines are celebrating ten years of partnership with the ‘UnDiscover Australia with Malaysia Airlines’ campaign’ running from 24 January to 2 February. The campaign offers special airfares between Kuala Lumpur and Sydney, Melbourne, Brisbane, Adelaide and Perth for travel between 27 January and 30 June. Fares start from RM 1,359 for economy class and RM 3,709 for business class. Members of Enrich, the airline’s frequent flyer program, will earn double Elite miles for bookings during this period. There will also be ten Enrich Gold memberships given away to lucky winners. Details of the new promotion are available at www.malaysiaairlines.com. |
| UK team win big at the Travel Weekly Globe Travel Awards Tourism Australia’s UK team took home the award for Best Tourism Board at the travel trade industry’s Globe Travel Awards last Thursday night. They beat off stiff competition, including Brand USA, Tourism New Zealand, Visit California, and Destination Canada to take out the top spot. The awards, hosted at the five-star JW Marriot Grosvenor House on London’s Park Lane, recognise innovation and outstanding work across all aspects of the travel industry. The winners were voted for exclusively by travel agents which is further testimony to all the UK team do to support the UK travel trade. In 2018 the UK was Australia’s fourth largest inbound market for visitor arrivals. |
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| Tourism Australia wins at SATTE Tourism Australia in India won ‘Best Foreign Destination’ recognition at the South Asia Travel & Tourism Exchange (SATTE) 2019. Hosted by UBM India, SATTE is South Asia’s leading travel trade show. The award-winning submission focused on the ‘UnDiscover Australia’ campaign and its marketing and distribution efforts. Some of the key projects included television and digital advertising, content partnership with ESPNCricinfo and Conde Nast, Airline Marketplace, PR initiatives, and cooperative campaigns with key distribution partners. |
| Upmarket Indian travellers called to ‘UnDiscover Australia’ Tourism Australia in India has teamed up with Vogue and Conde Nast Traveller to bring the ‘UnDiscover Australia’ campaign to high value Indian travellers, who are always seeking new holiday experiences. The campaign showcases some of Australia’s lesser-known experiences through visually appealing videos and stories on the Vogue and Conde Nast Traveller websites. The enticing content is expected to reach close to 10 million consumers between January and April. |
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| Australian tourism in the spotlight in Hong Kong Tourism Australia Managing Director, John O'Sullivan, was in Hong Kong last week for a busy program of events. He presented certificates to travel agents who have graduated from the new ‘premier’ tier of the Aussie Specialist Program and shared his favourite food and wine experiences at a cocktail workshop with Hong Kong travel influencers and media. Mr O'Sullivan also joined Australian diplomats and travel industry leaders at the ‘One Voice’ dinner designed by Chef Wong. |
| Hong Kong buyers wowed at Business Events Australia partnership lunch Business Events Australia and partner Towa Tours hosted a lunch for corporate buyers from Hong Kong’s leading insurance companies last Thursday. Tourism Australia Managing Director John O'Sullivan joined the lunch, which served up Australia’s unique food and wine to demonstrate why there is nothing like Australia for business events. |
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| JTB promotes Australia to Japanese travellers Australian holidays are on show at JTB Travel Gate Shinjuku, one of Tokyo’s busiest travel agencies with more than 100 customers every day. Last weekend, the Hon Mark Coulton MP, Australia’s Assistant Minister for Trade, Tourism and Investment visited the store, which was packed with customers wanting to book a long-haul holiday over their 10-day Golden Week break from 27 April. JTB Corp has signed a memorandum of understanding with Tourism Australia to promote holidays Down Under in its stores across Japan. Australia welcomed 462,200 Japanese visitors in the year ending November 2018, making it the country’s fifth largest inbound market for visitor arrivals. |
| United Airlines’ Australia campaign to reach millions of Americans This month, United Airlines will share its great-value flights to Australia to boost its Australia business and raise awareness of its direct flights to Australia from Houston, San Francisco and Los Angeles. The promotion will reach 12 million loyalty customers through paid social media posts and emails and more than 25 million people nationwide through outdoor and print advertising. |
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New ‘Australia’ magazine for high-end American travellers Tourism Australia will unveil its first official Australia magazine at the G’Day USA events in Los Angeles this weekend. Produced in partnership with Australian Traveller for US distribution, the magazine features premium design and articles highlighting uniquely Australian experiences. The launch will see 50,000 copies distributed directly to American High Value Travellers through an affiliated content hub, as well as at first and business class airline lounges and events in the US. |
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