| | | | | | | | | | TOURISM AUSTRALIA UPDATE | | The domestic market has never been so important to our industry - and frustratingly - with the ebb and flow of border closures, never more uncertain. I gave a short update on the industry webinar last week about the status of our domestic campaign and activities. We had hoped to launch the next phase of our domestic campaign by now, but have delayed the launch in order to wait until the time is right so that we can maximise the impact of the campaign. We are still undertaking a lot of content and partnership activity to keep travel front of mind, and on that note, it’s great to see that Australian Traveller’s ‘100 Ways to Holiday Here This Year’ edition, produced in partnership with Tourism Australia, sold out and has been reprinted. It shows that there is a lot of appetite for new and interesting domestic experiences. Well done to Quentin Long and team! On our webinar next week, we will include an update on domestic partnerships and distribution, and will also introduce Andrew Hutchinson, our newly-appointed General Manager for Domestic and New Zealand. Phillipa Harrison | | | | |
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| | | | | International student pilot for Adelaide | | Under a trial program, 300 students from China, Japan, Hong Kong and Singapore will fly into Adelaide in early September. The pilot will test all the quarantine and safety protocols and will allow universities to work out how they can safely return international students to Australia. The students and their universities will pay for the required quarantine arrangements. |
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| | | | Appointment of new General Manager, Domestic and New Zealand | | Tourism Australia has appointed Andrew Hutchinson to the newly created role which is responsible for leading the organisation’s focus on the domestic tourism opportunity, as well as the approach in New Zealand once border restrictions start to lift. With 25 years of experience in the tourism industry, Mr Hutchinson started in the Sydney-based role this month. Mr Hutchinson joins Tourism Australia from Adventure World Travel and he has previously worked for major brands such as Flight Centre, Qantas Holidays, STA and Pinpoint Mastercard. In 2019, domestic travel accounted for $78.8 billion in overnight trips and 1.4 million visitors from New Zealand spent $2.6 billion in Australia. |
| | | Next industry webinar on 28 August 2020 | | Tourism Australia’s next webinar will be held on Friday 28 August 2020 at 11am. Registration is now open here. Speakers will include Paul Scurrah, Chief Executive Officer and Managing Director of Virgin Australia and industry expert and Tourism Australian director, Anna Guillan. Tourism Australia will also be introducing the new General Manager, Domestic and New Zealand, Andrew Hutchinson who will be talking to the Executive General Manager of Commercial, Robin Mack about domestic partnership and distribution activities. You can access recordings of all previous webinars on Tourism Australia’s corporate site. |
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| | | | | | | | Tasmania launches visitor economy strategy and announces incentives for intrastate travel | | Tasmania has launched the T21 Visitor Economy Action Plan 2020-2022 focused on rebuilding the tourism and hospitality sectors. The Plan has been developed through the T21 partnership between the Tasmanian Government and the tourism industry through the Tourism Industry Council Tasmania. Tasmania has extended its border closure until 1 December 2021 and announced a series of support and incentive measures to help drive intrastate visitation. The Tasmanian government has also announced a $7.5 million program to support industry, which includes travel incentives to encourage Tasmanians to stay midweek in accommodation or to purchase a tourism experience for any day of the week. Local businesses will also be encouraged to conduct overnight or off-site conferences, meetings and team building workshops around Tasmania. |
| | | Destination Gold Coast launches new GIPHY stickers | Capitalising on the growing popularity of GIPHY stickers, Destination Gold Coast has created a series of new gifs for consumers and industry to use on relevant social media channels. Stickers include:
Currumbin Wildlife Sanctuary Gold Coast Lifeguard Towers Surfers Paradise Sign Q1 + SkyPoint, and Burleigh Heads. Available now to use, just search 'Gold Coast' or 'Destination Gold Coast' on any social media platform that uses gifs including Facebook, Instagram, Twitter and TikTok. Remember to also tag @DestinationGoldCoast or #PlayGoldCoast. |
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| | | | | | Australian Traveller reprint of 100 Ways to Holiday Here This Year edition | | In June this year, Tourism Australia partnered with Australian Traveller Magazine on their ‘100 Ways to Holiday Here This Year’ special edition. The 156-page special edition celebrated the many incredible experiences throughout Australia and encouraged Australians to explore their own backyard. Tourism Australia has also put together a list of ten of the best hidden gem short breaks based on the ‘100 Ways to Holiday Here This Year’ edition. The magazine was so popular that it sold out in more than 250 newsagents in three days. Australian Traveller is now doing a reprint and the magazine will be available for purchase in over 650 Woolworths stores around the country. Consumers can also access the content online here. |
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| | | | | | New Rural Pub Crawl Tour in Australia's Top End | | Discover some of the Top End's most iconic pubs on the new Darwin Rural Pub Crawl. The new experience by Wallaroo Tours gives guests the chance to sample local food and drinks, whilst being entertained by an expert guide with stories about the everyday characters in Australia’s Top End. This unique tour showcases the Territory’s country character and picturesque landscapes, providing a genuinely unique and fun insight into Top End life. Bookings can be made online now. |
| | | New Luxury Accommodation in the Sunshine Coast Hinterland | | Spicers Clovelly Estate in the Sunshine Coast Hinterland has launched Montville House, a new luxuriously appointed stand-alone guesthouse. Surrounded by 22 acres of lush, landscaped grounds, Montville House offers six self-contained suites, each with its own distinctive character. Montville House guests have access to an exclusive stylish lounge with open fireplace, private covered veranda and tranquil gardens to offer the ultimate in relaxation and indulgence. Montville House is available for individual stays or private group booking for leisure and corporate retreats. |
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| | | | | Ultimate Family Sleepover at Tidbinbilla with Wildfest | | Switch off for a family overnight micro-cation this spring in the nation’s capital at A Wild Night Out at Tidbinbilla. Experience Tidbinbilla like never before with the ultimate family sleepover at the Wildfest® Pop Up Family Wilderness Camp in the picturesque ACT Park. Visitors can enjoy day and night wildlife encounters and walks with ACT Parks Wildlife Officers, as well as educational activities such as solving mysteries or going behind-the-scenes at the Vet Centre. Overnight packages are available from Friday 25 September to Saturday 10 October. |
| | | City Winery pop-up cellar door now open in Fortitude Valley | | From the City Winery team in the Fortitude Valley, comes another unique initiative - a pop-up cellar door in Brisbane City’s swanky Edward Street offering wine experiences. After opening on 15 July, the City Winery Edward Street Cellar Door is now inviting customers to stop in for a tasting or simply enjoy a glass of wine. Wine-enthusiasts can also delve deeper with a range of experience such as structured tastings, food and wine pairings, wine blending workshops and much more. Guests are encouraged to book a table or experience in advance. The costs of tastings are also redeemable on wines purchased from the cellar. |
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