Australia expands Asia luxe outreach in biggest ILTM APAC footprint to date 

Last week Tourism Australia brought luxe experiences to the Asian trade at the International Luxury Travel Market (ILTM) Asia Pacific 2025. Hosted at Marina Bay Sands, Singapore, the Australia pavilion featured a total of 13 exhibitors, comprising Tourism Australia, Signature Experiences of Australia, State Tourism Organisations, and Australian luxury travel providers. On 1 July, the stand was visited by Australian High Commissioner to Singapore, Allaster Cox. The event featured a special media presentation by Tourism Australia, highlighting the Signature Experiences of Australia collectives and the latest developments in Australia's luxury offerings. Over three days of appointments and networking, Tourism Australia and our partners showcased bespoke and exclusive experiences travellers can only get in Australia to more than 650 luxury agents from across Asia. Through our showcase of products from private guided experiences via water, land and air; to wildlife adventures; along with culinary and cultural connections. Participating in the show pushed the expansion of Australia's outreach in APAC's highly valuable and growing luxury segment.

Tourism Australia celebrates NAIDOC Week 2025

Tourism Australia celebrated the start of NAIDOC Week 2025, which has the theme this year of ‘The Next Generation: Strength, Vision & Legacy’, with our Friend of Australia, William Barton, a Kalkadungu man and a world-renowned didgeridoo performer, composer, producer, multi-instrumentalist and vocalist, joining us and industry guests for a special performance. Connecting to the theme, Sydney / Warrane Elder and legendary tourism operator Aunty Margret Campbell from Dreamtime Southern X gave a meaningful and powerful Welcome to Country. For the event we partnered with the Art Gallery of New South Wales and landmark exhibition, Yolŋu power: the art of Yirrkala, showcasing almost 300 works by 98 Aboriginal artists from north-east Arnhem Land.

Australia Shines in Travel + Leisure’s 2025 World’s Best Awards 

On 8 July, Travel + Leisure unveiled its 2025 World’s Best Awards, with Australia earning standout recognition across multiple categories. Melbourne / Narrm was named the top city in the South Pacific region, joined by Hobart / Nipaluna, Sydney / Warrane, and Adelaide / Tarntanya. The Great Barrier Reef Islands were honored among the world’s best, while Capella Sydney took top city hotel honors, alongside Park Hyatt and Four Seasons Sydney. These accolades reflect the impactful efforts of Tourism Australia and State Tourism Organisations in promoting exceptional travel experiences. With over 11 million monthly readers, this coverage reinforces Australia’s global appeal as a premium travel destination. Read more here.  

Australia in demand at Travel Leaders Network EDGE

Tourism Australia recently participated in one of North America’s premier events for travel professionals, Travel Leaders Network EDGE (Educate, Discover, Gather, Evolve) conference in Las Vegas. One of the world’s largest travel advisor consortiums and long-standing partner of Tourism Australia, Travel Leaders Network represents over 5,700 travel agency locations and more than 85,000 travel advisors across the United States and Canada. During the conference, Tourism Australia met with top-performing luxury advisors during Luxury Forum appointments and delivered several training workshops over the course of the week. Ambassador Ruby Roo a was a crowd favourite during the popular trade show showcase, with strong interest in Australia’s tourism offering amongst the advisors in attendance. 

EGL celebrates 39th anniversary with a spectacular travel carnival 

EGL, a Premier Aussie Specialist Agent and key distribution partner in Hong Kong, is celebrating its 39th anniversary this year. To mark this milestone, the ‘EGL Thank You 39 Travel Carnival’ was held last month at East Point City, one of Hong Kong’s most densely populated shopping malls. The event attracted around 200,000 visitors over two days, representing a 5 per cent increase in footfall which is equivalent to 5,000 additional visits when compared to a typical weekend. 

Malaysian celebrities in Western Australia for family broadcast challenge 

Last month Tourism Australia and Tourism Western Australia hosted two Malaysian celebrity mothers and their daughters for a broadcast series developed by the ASTRO Group. Shiera and Dey Dey, with Adira Suhaimi and Anggrek, set off on an adventure across Perth / Boorloo, Rottnest Island, Fremantle, Busselton, Pemberton and Nambung National Park. The weekly series shows the group braving comedic and experiential challenges, immersing them in amazing landscapes and vibrant local cultures, while deepening their mother-daughter bonds. Premiering on 20 August, with eight episodes on Malaysian channels Astro Prima, Astro Ceria, Astro GO and on-demand, the series will also be promoted on Astro Ceria, Meletop, Shiera’s and Adira Suhaimi’s social media channels. The activity will also complement Tourism Australia’s upcoming family-friendly travel campaign, aimed at high-yield, multi-generational travellers in Malaysia. 

Discover Aboriginal Experiences launches new Storyteller video

From bush food tours to deluxe dining, a trip to Australia will open your eyes to the diversity of native flavours found across Australia. Guided Aboriginal bush tucker walks reveal the surprising diversity of the Australian bush, while outback dining infused with the unique flavours of the landscape offer a deliciously immersive experience. Join us as we explore the incredible world of native Australian bush foods with Dale Tilbrook from Dale Tilbrook Experiences, a Discover Aboriginal Experiences collective member. A proud Wardandi Bibbulmun woman, Dale shares her deep knowledge of Aboriginal food traditions, the benefits of Australian native ingredients, and how they can be used in cooking today. Watch here

Wellness Tourism Summit

Join Australia’s leading Wellness Tourism Industry Summit from 4 to 5 September 2025 in Byron Bay. Discover the latest wellness data and consumer trends. From visionary disruptors to global heavyweights, listen to the voices shaping what’s next in wellness travel including urban wellness, wild wellness, on-farm experiences, spa rituals and more. Early bird tickets on sale until 10 July. 
www.wellnesstourismsummit.com.au 

Teusner Wines Makes Sydney Debut with "Teusner Unleashed"

Barossa Valley winery Teusner Wines is bringing its celebrated minimal-intervention approach to Sydney / Warrane with "Teusner Unleashed" at White Bay Brewery, Rozelle, for two days across 26 to 27 July. Founded in 2002 by respected winemaker Kym Teusner, on a mission to save 85-year-old Barossa vines, the Teusner brand has built a devoted following through its unpretentious philosophy and strong grower relationships. The weekend celebration promises a laid-back takeover featuring more than 25 wines alongside the official launch of four exclusive debuts, including Teusner's first venture into spirits with Red Runes Shiraz Gin and White Runes London Dry Gin. The $50 ticket includes a branded glass, premium tasting flight, signature gin cocktail, and exclusive Teusner Sparkling Ale brewed with White Bay Brewery.

PONANT EXPLORATIONS partners with OzHarvest to support sustainability education

Leader in luxury small ship cruising PONANT EXPLORATIONS, has announced a partnership with OzHarvest, Australia’s leading food rescue organisation. The three-year alliance that supports initiatives addressing food waste and sustainability education - particularly the Kimberley, where it has operated for over a decade. As part of its global ethos to give back to the places it visits, the partnership will help amplify the efforts of OzHarvest and create new opportunities for awareness and advocacy, particularly among PONANT guests, partners, and crew. Together, PONANT EXPLORATIONS and OzHarvest aim to drive long-term positive change by inspiring action to reduce food waste and help to ensure essential food hampers are reaching remote communities. 

Landmark designers to be showcased in NGV’s summer exhibition

The National Gallery of Victoria (NGV) blockbuster summer exhibition will explore the profound works and lives of Vivienne Westwood and Rei Kawakubo of Comme des Garçons. Opening on 7 December 2025, the world-premiere exhibition Westwood | Kawakubo pairs the two global icons and iconoclasts of the fashion world for the first time in a major exhibition with a showstopping display of more than 140 innovative and ground-breaking designs. Born a year apart in different countries and cultural contexts, each brought a rule-breaking radicalism to fashion design that subverted the status quo. Tickets are now on sale for the exhibition that will examine the intersections of their practices and how they changed the fashion landscape in their own ways. 

Acclaimed Tasmanian distiller opens Hobart / nipaluna waterside venue

Award-winning Tasmanian whisky distiller, Callington Mill Distillery has opened a new tasting brick and mortar outpost in Hobart / nipaluna’s waterfront hotel, Macq01. Offering a curated selection of the distiller’s whiskies alongside an elevated dining experience, the sweeping 190 seat venue comes to life across distinct indoor and water deck spaces. At launch, the venue is offering a ‘Serendipity Experience’ where tasters will spend time with the on-site team learning about the Callington Mill distilling techniques, before leaving with their own personalised bottle.