| | | | | | | | | | TOURISM AUSTRALIA UPDATE | | Yesterday in Canberra, with members of our Board, we took time to meet with industry and update Members of Parliament and Senators on our activities and plans for the year ahead. Joined by the Trade and Tourism Minister, Senator the Hon Don Farrell, we also launched Tourism Australia’s fifth Reconciliation Action Plan (RAP) - a Stretch RAP for 2023-26. At its heart is to continue to share the story of the world’s oldest continuous living cultures through our events, content, campaigns and Discover Aboriginal Experiences collective. This Stretch RAP reaffirms our ongoing commitment to provide support to industry on our shared journey towards reconciliation. If you haven’t already registered, I invite you to join me next Friday, 23 June on our monthly industry webinar. We will share more details on our Stretch RAP and we will also be joined by a number of industry guests. Register to attend here. Finally, I would like to acknowledge all the recipients from across our industry who were recognised in the King’s Birthday Honours including our Friend of Australia Curtis Stone OAM, and Josef Chromy OAM, AO for their distinguished service to the community through tourism, particularly the wine and food sector and former Tourism Australia Board member, Jane Jeffreys AM for significant service to the community of South Australia through a range of roles. Along with others recognised, it is testimony to the incredible people who are at the forefront of our tourism, events and hospitality experiences and their remarkable achievements.
Phillipa Harrison | |
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| | | | New Cruise Australia course on the Aussie Specialist Program | | Tourism Australia recently launched a Cruise Australia course on the Aussie Specialist Program, given Australia’s vast coastline offers direct access to incredible landscapes, extraordinary wildlife, and unforgettable experiences. Dozens of ports and destinations are served by a superb fleet of modern cruise ships, each offering a chance to explore this remarkable continent with ease. The new training course has so far had 200 completions and is designed to help Aussie Specialist agents sell cruise holidays in Australia with confidence, learn about experiences on offer, the different styles of cruises available and the many contrasting cruise regions to choose from. |
| | | Japanese youth and working holiday makers encouraged to ‘Find Your Own Story in Australia!’ | | Tourism Australia welcomed over 2,000 Japanese consumers to feel and enjoy Australia at an event in Tokyo last week. The ‘Find your story in Australia!’ event promoted Australia as a great holiday destination for the youth market including working holiday makers. Japanese travellers are typically seeking destinations they perceive as safe and secure, with unique nature and wildlife experiences, and high-quality food and drink offerings, all of which Australia is uniquely positioned to offer. The event was supported by Jetstar, STA Travel, World Avenue, H.I.S., Bun Coffee and Australia Caf Van to showcase Australia as a great place to work and play. Aussie food and beverage as well as Aussie-themed entertainment including a live connection to Australia appealed to the visitors on the day. |
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| | | | | | | Australia wins Gold at the 2023 WAVE Awards in Los Angeles | | in Los Angeles Australia was honored at the 2023 WAVE Award in the category of ‘Destination with the Highest Client Satisfaction, Pacific’ last week in Los Angeles as part of the TravelAge West WAVE Awards. More than 190 companies, individuals and destinations were celebrated by the readers of TravelAge West as part of the WAVE Awards. Honorees were recognized in 76 categories that included cruise, tour operator, airline, hotel and resort, destination, rail vacation and travel insurance companies. The annual awards give travel advisors the opportunity to recognise the outstanding qualities and services of their travel supplier partners. |
| | | Tourism Australia front and center at Global Travel Marketplace 202 | | Members of Tourism Australia’s North America team attended Global Travel Marketplace (GTM) 2023 in Fort Lauderdale, Florida, in early June. This year’s event was the largest in its 10-year history, with almost 400 industry professionals in attendance. Over the course of the conference, Tourism Australia trained 100 high producing travel advisors. Sessions were carried out over one-to-one matched appointments, and a series of four 30-minute boardroom presentations. The GTM Highlights video from Travel Pulse includes more information on the event, and feedback from travel advisors in attendance. |
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| | | | | | | ATEC Meeting Place early bird registrations now open | | The Australian Tourism Export Council (ATEC) together with the South Australian Tourism Commission (SATC) have announced registrations are now open for Meeting Place 2023 (MP23) to be held in Adelaide/Tarntanya, South Australia from 30 October to 1 November. MPS23 will be a celebration, where Australia’s inbound tourism industry will reconnect in an exciting new host destination – Adelaide, South Australia. MP23 will be include business to business meetings along with conferencing, networking, a gala event and more. For more information about MP23 and to register click here. |
| | | TikTok tips for tourism businesses | | Tourism Tribe are offering free webinars for industry to provide tips on how to make an impact on TikTok as a tourism business as well as how to launch a TikTok channel. Attendees will learn via an interactive session: how to assess whether to bother with TikTok, how to spend the minimum amount of time for the maximum impact, the type of content that works on TikTok. The one-hour webinar is scheduled to take place on Wednesday, 26 July at 11am AEST. Sign up to attend here. |
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| | | | Last chance to apply for the 61st Australian Export Awards | | Applications for the 61st Australian Export Awards (AEA) close today, 14 June at 11.30pm AEST. The AEA is a national program that celebrates the achievements of extraordinary Australian exporters, and the far-reaching impact they have on the nation’s economy – whether your business exports the best of Aussie tourism, events or education to the world. The program is presented by the Australian Trade and Investment Commission (Austrade) in partnership with State and Territory awards programs. Find out more and apply here. |
| | | March National Visitor Survey results released | | Tourism Research Australia has published the National Visitor Survey (NVS) snapshot for the month of March 2023. The NVS provides statistics on how Australian residents travelled in each state or territory and nationally during this period. Overall, Australian residents took 9.5 million overnight trips and spent $8.5 billion in March 2023. |
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| | | | | | | Townsville’s Museum of Underwater Art unveils new sculptures | | On 8 June to correspond with World Oceans Day, Townsville’s landmark Museum of Underwater Art (MOUA) launched Ocean Sentinels. The new snorkel trail as part of the existing dive attraction was installed on the John Brewer Reef in May 2023 and features eight Earth-friendly green-concrete sculptures created in consultation with internationally renowned sculptor, Jason deCaires Taylor. The eight displays showcase a unique blend of human figures and marine elements, each demonstrating the contributions marine scientist or conservationist like Professor John ‘Charlie’ Veron OAM have had on reef protection activities. |
| | | Sydney/Warrane’s art deco renascence continues with the arrival of Hotel Morris | | Sydney/Warrane has welcomed, Hotel Morris, a new 82-bedroom boutique hotel located in what was Australia’s tallest building. Located on Pitt Street, near Central Station, the Italian renaissance style building has been refreshed by Accor with art deco rooms fitted with custom Australiana influenced furniture and stylings. Inside, patrons will find Bar Morris, an intimate 40-seat eatery helmed by young-gun Head Chef Rosy Scatigna which boasts a share-style menu that negotiates Italian influences and Australian produce. Coming to life with rich red tones, Bar Morris is open for breakfast and lunch seven days, and dinner Tuesday through Saturday. |
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| | | | | Sleep under the stars with new Flinders Ranges package | | Travellers are invited to spend an evening camping under the stars in the vast outback of the northern Flinders Ranges with Arkaroola Ridgetop Sleepout. Embarking on a 4WD journey to the remote Streitberg Ridge campsite, this relaxed tour allows guests time to take in the scenery of the historic region. Savouring unforgettable meals, travellers are invited to enjoy adventure-filled days that conclude with sleeping under a canopy of stars on one of only four elevated sleepout decks. Adventure seekers can chose from two or three night packages which include evenings accommodation included at Arkaroola Wilderness Sanctuary |
| | | Noosa set to come alive for culture, food and musical celebration | | From 21 to 30 July 2023, Noosa on the Sunshine Coast, will celebrate the 21st birthday of NOOSA Alive, a 10-day festival program packed with special events and premiere performances. The program will commence with the world-first performance of Tartan and Tchaikovsky Mash by Queensland Ballet and included further shows from independent musicians Meg Washington and Paul Grabowsky and the Australian Chamber Orchestra (ACO). Taking place at various venues and locations around Noosa, the program also includes a raft of food-driven experiences showcasing local makers and artisans |
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