Having trouble reading? View online version Essentials 25 September 2024TOURISM AUSTRALIA UPDATEThis Friday we celebrate World Tourism Day, and with the theme of “Tourism and Peace”, this highlights the opportunity within the tourism industry to invest in preserving cultural and natural heritage, a
25 September 2024TOURISM AUSTRALIA UPDATEThis Friday we celebrate World Tourism Day, and with the theme of “Tourism and Peace”, this highlights the opportunity within the tourism industry to invest in preserving cultural and natural heritage, and engage respectfully with the Traditional Custodians of this land. We are seeing Indigenous, accessible and sustainable tourism become more important to our sector and consumers, and this years’ focus underscores the need to build the foundations in this space for long-term growth. For further information and access to digital resources, visit the UNWTO website. This week the Tourism Australia team will be in Queensland for our Industry Briefing roadshow - on the Gold Coast today and in Brisbane / Meanjin tomorrow. The team will provide an update on how Australian tourism’s recovery is progressing, share market specific insights, and also give some details on our work which is continuing to drive future demand for Australia’s tourism experiences. The briefings, which are travelling across the country, also include networking opportunities. Details on how to register are below. On the subject of Australian tourism’s inbound recovery, a lot of progress has been made in the two years since the return of international travellers, at a time when competition for the tourism dollar is tougher than ever. Whilst total international visitor spend has recovered in real terms, we are not quite back to those 2019 levels of visitation just yet. This means that travellers are staying longer, dispersing to our regions and spending more - which is good news. However, the most recent ABS data on short-term overseas arrivals for July suggests that the rate of recovery could be slowing, with 83% recovery (compared to July 2019) down from the 89% recovery rate in June 2024. This is consistent with what industry is telling us, and as we are all well aware when using nationally aggregated numbers, there are regions and sectors of the industry doing well, and many still doing it tough. We are still facing headwinds such as the cost of living and aviation costs, which are squeezing the disposable income of consumers, and this is an issue for tourism markets right around the world. At Tourism Australia, we are closely monitoring the situation and are ready to adapt our work as needed. Also, our next Industry Webinar will take place on Friday 4 October at 11am AEST. Along with a regular update from me, I will also share some insights from recent work TA has done with Deloitte looking at the Future of Distribution. Additionally, we have some special guests lined-up so stay tuned with details on how to register coming soon. Phillipa Harrison |
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TOURISM AUSTRALIA ACTIVITY |
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Ruby welcomes customers at H.I.S. in Tokyo
In line with the three year Memorandum of Understanding between Tourism Australia and H.I.S., one of the major travel agencies in Japan, to develop and implement a preferred destination development strategy, Australia is currently being featured at the new H.I.S. flagship retail store 'Travel Wonderland Shinjuku'. Opening in June this year, in the busy Shinjuku district in Tokyo, Australia is the launch destination for the new store. Brand Ambassador for Tourism Australia’s ‘Come and Say G’day’ campaign, Ruby the kangaroo, is providing a warm welcome to customers. The promotion will run until the end of October, and it is estimated over 12,000 people will see the Australia display at the store. |
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| Australia on show at PURE Life Experiences, MoroccoEarlier this month Tourism Australia and a contingent of 14 stand partners attended this year’s PURE Life Experiences luxury show in Marrakech, Morocco. PURE is a global trade event targeting high end experiential travel buyers and media with Tourism Australia supporting as an event sponsor. Stand partners included luxury DMCs, Signature Experiences of Australia and a selection of Australia’s high end experiential products. The four-day B2B event started with Open House, a one day thought leadership event featuring talks, masterclasses, presentations and networking. Penny Rafferty, of Luxury Lodges of Australia, delivered a keynote presentation on ‘Our Addiction to The Impossible, the Eternal New’. The remaining days saw each stand partner meet with 45 carefully selected buyers and media. |
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Register for Tourism Australia’s Industry Briefings The free of charge briefings will include an update from Tourism Australia, followed by a networking event. Industry are invited to register for the event nearest to them.
26 September – Brisbane / Meanjin
23 October – Perth / Boorloo
1 November – Melbourne / Narrm
6 November – Sydney / Warrane
13 November – Adelaide / Tarntanya
14 November – Hobart / nipaluna
Register to attend here. |
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| Stay connected with the latest Indigenous Experiences We know that more than two million domestic and international visitors partake in Indigenous tourism experiences every year in Australia. With growing interest, visitors can now experience Arnhem Land on a day flight tour, enjoy sunrise on an Aboriginal-art inspired tour or visit a remote West Australian station to decode Indigenous history. Discover Aboriginal Experiences offers over 200 Aboriginal guided experiences. Stay updated by signing up to DAE’s quarterly Trade and/or Media Newsletter, follow on Facebook and Instagram for updates and inspiration or check out the website, which is packed with news and resources including their bi-annual Connect to Country magazine for deep-dive features written by Australia’s most experienced journalists. |
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Australian Tourism Export Council’s China Host Workshop South AustraliaATEC’s China Host Workshop SA will take place on 24 October lead by industry experts Jessica Xue and Garry Burns from The Gaibo Agency. Supported by the National Foundation for Australia-China Relations (NFACR) the workshop will explore culture, product and services, and trade engagement. Attendees will have the opportunity to engage in many discussions as they navigate the China inbound market with the latest market updates. Registrations are open to confirm attendance. |
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| Accor celebrates 100th hotel in Australia to achieve Sustainable Tourism CertificationAccor has reached a major milestone on its sustainability journey with the globally recognised Sustainable Tourism Certification of its 100th hotel in Australia by Ecotourism Australia. This milestone brings Accor closer to its goal of having 100% of its network across the Pacific region achieve Sustainable Tourism Certification by the end of 2025. The 100 hotels, resorts and apartments from all states and territories across Australia have each demonstrated their strong commitment to environmental, socio-economic, cultural and responsible management principles, implementing global best-practice sustainable tourism standards to achieve certification. |
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Experience Tasmania’s Wild SideReady to walk the edge of the south-east coastline of Tasmania? Introducing the new Five-Day Three Capes Adventure Walk by Tasmanian Walking Company. This guided walk is now bigger than its earlier versions, with more days, more steps, and more challenges. Traversing 75 kilometers, it's the only guided walk that physically steps foot on all three iconic Capes in the iconic Tasman National Park. Stay the first night at its stylish new eco camp which boasts breathtaking views of Tasman Island before settling into private use and secluded lodges - the sole accommodation within the Tasman National Park - for the rest of the walk. Each night, relax and unwind with chef-inspired meals and a glass of local wine amidst the serenity of Tasmania's breathtaking wilderness. Ease sore muscles with a massage or facial at the in-house spa nestled into the cliff edge. With the reward of sweeping views, ocean vistas, ancient rainforests and private lodges, the extra challenge will be well worth the effort on this epic walking adventure. |
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| Lucky Dumpling Market Returns to Adelaide / Tarntanya this Spring From noodles and bao, to salads, curries and dumplings – Springtime in Adelaide / Tarntanya will bring the flavours of Asia right to its city centre. From Thursday October 24 to Sunday November 10, Lucky Dumpling Market will return to Elder Park and call the Adelaide Riverbank home for its eighth year. With an exciting line-up of 20+ vendors and a wide variety of Asian flavours, bars and live entertainment along with an array of family fun on offer for all, visitors are in for an exciting 2.5 weeks. The team of creatives behind Lucky Dumpling Market will deliver this year's event alongside and in collaboration with the annual OzAsia Festival. |
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The Cut Bar & Grill Reopens with a Charming Design and Elevated Menu Australian esteemed dining group Hunter Street Hospitality has re-opened the much loved and renowned steakhouse The Cut Bar & Grill, in its original location on Argyle Street The Rocks, Sydney / Warrane. The Cut, an elegant basement steakhouse and bar which channels vintage glamour vibes, pays homage to the heritage of The Rocks with the building's original timber and sandstone foundation throughout. Housed in a former bond store in the Argyle Stores precinct, the refreshed interiors complement a reinvented menu that boasts its slow-cooked signature standing prime rib, sliced and served tableside. The menu focuses on New York steakhouse classics and a selection of snacks, small plates, and exceptional sides. Menu highlights include ‘devilled eggs’ with caviar, ‘white sturgeon caviar’ with potato hash brown, ‘john dory’ with romesco, and ‘steak tartare’ with potato crips. The Cut drinks menu focuses on timeless classics that will be nostalgic for many. |
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| The Hoxton Heads to Australia The Hoxton is set to open in Melbourne / Narrm’s vibrant suburb of Cremorn, marking the brand’s first hotel in Australia. Set to open in 2027, the hotel will bring The Hoxton’s imitable style Down Under, marking a huge milestone for the brand’s global growth. The hotel will feature 198 guestrooms in the classic Hoxton categories. Known for its vibrant, open-door lobbies, the hotel will celebrate its locality through art, design, retail and eclectic programming, with interiors taking inspiration from the building’s history and creative local community and surroundings. An inviting space for all, not just hotel guests, The Hoxton will have three exciting food and beverage outlets: an all-day dining destination, café, bar, and signature restaurant. Ideally positioned on the eastern fringe of Melbourne’s CBD, The Hoxton will enjoy excellent connectivity to the wider city with easy access to Melbourne’s public transport network, major arterials and bike paths. |
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