Are your best marketers working for someone else?
| AI Overviews are changing B2B marketing in a big way. One study found that 72% of B2B buyers encountered AI Overviews when doing research. The good news is that most buyers want to know more than the AI tells them and click through the links in the summary. How do you get to be in that summary? By building authority. That means new ways of optimization and a broader set of channels. Andrea Cruz explains precisely how to do all of that. Constantine von Hoffman
Managing Editor | | |
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| Marketing management | | | Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled? | | |
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| Marketing automation | | | See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. | | |
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| MarTechCharts | | | More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox. | | |
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| Content | | | Building a website isn’t just establishing a quick digital presence for the sake of it—it’s about creating a cohesive experience that captivates and converts visitors from the very first click. | | |
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| Content marketing | | | With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute and elevate content in this new landscape. | | |
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| B2B marketing | | | Discover how schema markup can drive visibility and trust for B2B and enterprise websites. Learn use cases, implementation tips, and SEO best practices. | | |
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| MarTech intelligence reports | | | Marketing automation was supposed to eliminate busywork. So why are so many teams still bogged down by disconnected tools, clunky workflows, and half-used features? This guide will help you break the cycle. | | |
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| Marketing artificial intelligence (AI) | | | GenAI success depends on strategic use, smart investments and strong governance—not just experimentation. | | |
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What they're saying | | “The Big Resignation a few years ago was one of the rare times when the job market favored workers. As a result, employers did more to retain their staff, offering training, better benefits and, occasionally, more money. The pendulum has now swung in the other direction. Employees don’t have the leverage they did, but that doesn’t mean you shouldn’t take an interest in their career development.” – Scott Gillum in Why your best marketers might be working for me. “Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of date before we share them. With customers demanding ever-more relevant and timely interventions, marketing teams are simply losing the connection.” – Caroline Hodson in Turn disconnected insights into action with a lifecycle-driven strategy. | | |
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