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Eurosport’s Clever Promos With John McEnroe and Michael Phelps Helped Revive Its Musty Brand Puts a new spin on iconic footage ahead of its first Olympics By Jason Lynch Discovery Communications had grand ambitions when it bought Eurosport in 2015, but as the company beefed up the network's sports content with major events like the Olympic Games, it also needed to change perceptions about a brand that was seen as irrelevant and out of touch. To help combat that, the new Eurosport team has...
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Roku’s New Ad-Supported Channel Offers Another Way to Watch Free Movies Viewers can catch flicks like Legally Blonde and The Karate Kid By Sami Main Roku, a connected TV device and platform, has more than 15 million monthly active accounts. Starting today, viewers will have access to even more free content. Now that it can provide advertisers with audience guarantees, licensing popular content for its own channel is the company's next step in monetization and user growth. "We're always looking...
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