The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth. Additional coverage: - In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers.
- Gaming isn’t recession proof but the outlook for the sector as a whole remains positive.
- Despite unstable macroeconomic conditions and historic inflation in the U.S., many publishers had record Amazon Prime Day sales during the shopping event on July 12 and 13 compared to previous years.
- As Manna Drone Delivery looks to boost brand awareness, the five-year-old company is looking at viral TikToks to become a key part of its marketing strategy.
Other things to know about - The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will recognize companies committed to working toward the greater good. Submit by August 12 to receive the best rate on entries.
- Testing privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email. Sponsored by Stirista.
- A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. Sponsored by Amazon Ads.
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| Top Stories |  | | Ivy Liu |
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| | | | | The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth. | | |
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howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers. | | |
| | | | | With the deprecation of third-party cookies, marketers are adopting new strategies to identify customers and personalize campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | Gaming isn’t recession proof but the outlook for the sector as a whole remains positive. | | |
| | | | | Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue. | | |
howdy! | | | | | Many publishers experienced record Amazon’s Prime Day sales amid historic inflation in the U.S. | | |
| Advertisement |  | | |
| | | | | Video-level data is powering contextual advertising, enabling brands to serve relevant ads without the need for third-party cookies. | | |
howdy! | | | | | The drone delivery company isn’t alone in its pursuit of TikTok virality. | | |
howdy! | | | | | For better or worse, Faze has become a bellwether for esports. | | |
| | | | | The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode. |
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