AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.
| AI tools and platforms, whether they're built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts. Additional coverage: Google's Privacy Sandbox outage sparks contractual concerns since its terms of service leave users footing the bill even when it doesn't work. Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. More in this Digiday+ Media Buying Briefing. Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. In the latest edition of our Confessions series, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate. Other things to know about Today is your last chance to secure your pass at the best rate for the Digiday Publishing Summit. Join us September 23-25 in Miami to connect one-on-one with execs from CNN, NPR and many more. Advertisers are crafting messages that resonate with audiences and putting ads in places that magnify positive emotional associations, not negative ones. Sponsored by Wurl. According to a new marketing ROI benchmark report based on more than $2 billion in marketing investment, marketers' spending has been flat since 2021. Sponsored by Mutinex. | | |
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