| Good morning, Marketer, is your sexy KPI Halloween costume ready yet? Kicking off today with a deep dive into programmatic advertising. This article covers everything from the basic “what is it?” to five keys to a successful programmatic campaign. So it’s useful for new and veteran marketers. Weren’t able to get out to Chicago for Sitecore’s Symposium conference? We got you covered. Kim Davis has an in-depth report on the latest developments for the company’s digital experience platform. Constantine von Hoffman,
Managing Editor | 