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Evidence-Based CreativeTIME: May 21, 2019, at 11am ETSpeaker: Grant Gudgel, Head of Teads Studio, TeadsIn a world in which media and creative are converging, "Evidence-Based Creative" is an ethos that Teads Studio applies to everything we do. This guiding principle is rooted in the notion that digital media and creative perform best when data insights inform not just media decisions but creative decisions as well. These insights should be timely, not 6 weeks post-campaign buried in a half-read wrap-report, but live, in real time where it really counts. Join the evidence-based creative webinar and hear from Grant Gudgel, Head of Teads Studio, on how to use a range of tools to accomplish this type of live feedback, from facial coding analysis to establish the emotional impact of video ads, to multivariate testing models offering deep audience specific insights about creative performance, to fully automated machine learning enabled Dynamic Creative Optimization making personalized messaging truly scalable. SIGN UP FOR THE TEADS WEBINAR Contact Sales To Promote Your Upcoming Webinar on MediaPost |
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