WardsAuto Dealer 5 |
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| | | Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Sept. 27. We've put together items from WardsAuto.com and across the Internet. So let's go: |
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| 1. | | The Evolving Nature of Purchasing a Car While, for now, the traditional model of buying a car remains the most popular, growing levels of customer dissatisfaction, especially among younger buyers, are driving the immediate and impactful car buying changes. Full article |
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| 4. | | Three Newcomers Debut on Most-Watched Auto Ads List Lincoln’s “Where Does the Stress Go” stands out as the ad with the most financial backing at $3.2 million in estimated national spend. Most of that went to NFL programming on CBS, which delivered the second-highest number of views for the ad, after NBC’s Today. Full article |
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| | That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.
And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com.
OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.
Now for the legal stuff... |
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