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| John, You don’t know how valuable the latest MarketingSherpa article will be to you until you click on this link and read the article. In this email, I must communicate the article’s value so you will decide to click – just like you must help the customer perceive the value of your company, products, offers and incentives with your marketing every day. To help you better communicate value in your marketing message, in today’s article we share four examples of optimizing customers’ perception of value. Read on for examples from a software company that increased lead generation by 6%, heavy equipment manufacturer that boosted ad conversion 74%, writing service that lowered churn from 15% to 2%, and ecommerce site that garnered 162% more recurring revenue. Here’s to maximizing perceived value, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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