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| Call it the Bluemercury Zone.
As Macy’s Inc. grapples with declining sales in its core business, chief executive officer Tony Spring is looking to beauty — in particular, Bluemercury, the specialty retailer it acquired for $210 million in cash in 2015 — as a key to long-term health and longevity for the department store giant.
On deck: a significant number of store openings, as well as upgrades to the existing fleet and a revamped merchandising strategy that places Bluemercury at the upper end of high-touch luxe beauty retailing. The plan is the brainchild of Maly Bernstein, who took the reins of the retailer in 2021, and recently sat down with senior editor Kathryn Hopkins for an exclusive interview detailing her vision for growth.
Elsewhere this week: How The Skinny Confidential’s Lauryn Bosstick is building a significant business by zhoozhing up everyday routines, and 2023’s top-growing beauty products on Afterpay. Click through for complete coverage, and please visit for the latest speakers at WWD’s upcoming Los Angeles Beauty forum on April 16. — Jenny B. Fine, executive editor, beauty, WWD + Beauty Inc. |
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| | | Beauty Features The German beauty retailer could go public as early as this month and targets an equity contribution of around 1.1 billion euros from t … |
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| | | Beauty Features Data indicates male beauty and personal care purchases made via the platform saw a surge last year. |
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| | | Beauty Features On the heels of the cherry perfume boom, fragrance brands are inaugurating a slew of fruit-forward compositions. |
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| | | Wellness With the brand, Bosstick is trying to "innovate, disrupt and fluff" a user's daily routines with products like mouth tape and facial ro … |
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