Exclusive: Clorox gets into the DTC game

The CPG giant takes a different approach to direct to consumer. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Not coming through? Click here to view in browser Digital November 14, 2019 Unlike Its Competitors, Clorox Is Building Its Own Direct-to-Consumer Business In-House Not going on an acquisition spree as other CPG giants have done. Nike Is the Latest Brand to Pull Its Products From Amazon Big brands can be pickier about which retailers they work with Facebook Proactively Removed 80% of Posts Pulled for Hate Speech in Q2, Q3 The social network released the fourth edition of its Community Standards Enforcement Report. Promoted Content by ICF Next The What and Why of Participation Marketing Brands Can Remove Negative Comments on Paid Social Posts With This New Tool The Ad Mod helped launch the Popeyes Chicken Sandwich. These People Got the Popeyes Chicken Sandwich, and a Whole Lot More, For Free How the Qualtrics Dream Team delivers memorable experiences at events. Featured Jobs Director of Creative StrategyDoSomething.org New York, New York Chief Marketing Officer - SaaS and MartechSynthesioNew York, New York Senior Marketing ManagerIntuit Inc.Mountain View, California Director of Partnerships DoSomething.orgNew York, New York Chief of Engagement and Retention MarketingCalifornia LotterSacramento, California See More Jobs » You’re subscribed to Adweek’s Digital as newsletter@newslettercollector.com © 2019 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Update Preferences • Subscribe Terms of Service • Privacy Policy• Forward to a Friend Learn more about AdChoices for LiveIntent

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