Plus, Seth Myers talks Late Night from his attic ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
June 15, 2020
By Jameson Fleming
 
 
How Holding Company CEOs Are Addressing Systemic Racism Internally
 

To hold the holding companies accountable on the topic of racial equality, Adweek requested interviews with the seven largest agency holding companies. CEOs at Interpublic Group, Omnicom, Publicis Groupe and WPP agreed to speak with reporters Minda Smiley and Erik Oster. Havas' CEO answered questions via email, while Dentsu Aegis Network and MDC Partners declined to participate, but provided statements. Over on our Agency Spy blog, you can read the full Q&As with each CEO

Topics in the interview included:

  • How are they supporting Black employees now?
  • What are their long-term plans to address racial inequalities?
  • Whether they track diversity data internally, and if they plan to share those numbers publicly.

What the CEOs had to say: While many of the CEOs had short-term plans in place, the holding companies were generally vague about their future plans to address racism.

Related Stories:

IPG CEO Michael Roth Shares IPG’s EEOC Diversity Statistics in an Internal Memo

IPG's diversity statistics showed that 84.9% of its senior/executive level managers are white. See the full breakdown of its employees.

Saturday Morning Pens Letter Asking Industry to Take ‘Bold Steps’ to Protect Black Lives

Industry veterans Keith Cartwright, Geoff Edwards, Jayanta Jenkins and Kwame Taylor Hayford released a letter calling on the industry to help fight for equality. Read the full letter here.

 
 
 
 
 
Seth Meyers on Filming Late Night at Home and Expanding Beyond Linear TV

Seth Myers, like many other TV hosts, has taken his nightly show remote. In an interview for this week's Adweek magazine cover story, Myers gives an inside look at producing the show from his attic. Myers also gave an interesting insight into the show's strategy to put its signature segment, "A Closer Look" on YouTube BEFORE the show airs. The network found no sizeable drop-off in viewers, as those who watched the segment online made up a different audience than would normally watch at night on TV.

Read the whole interview: Myers provides details on two shows he produces, A.P. Bio (which is moving from NBC to Peacock) and IFC’s Documentary Now!

Want to read stories from Adweek magazine online? For $6 for six weeks, you can become an Adweek Pro Member and get full digital access to each issue.

More TV news: WarnerMedia Axes HBO Go and HBO Now After Bumpy Launch of HBO Max

For nearly a year, AT&T and WarnerMedia execs had maintained that consumers would be able to navigate their multiple HBO brands.

[Narrator's voice] They were wrong.

And so HBO Go and HBO Now are no longer a thing. Here's more insight into why.

 
 
 
Global Advertising Market Expected to Recover in 2021

Media companies: there's some good news and some bad news here. We'll start with the bad—Magna Global projects U.S. ad spend in 2020 will drop $11 billion to $213 billion this year. The good news? It projects a rebound in 2021 with a 4% increase in spend. 2020 being an election year should help stave off even more dramatic drop-offs. Get more details on the report here.

More Data and Insights: Google Expects Quarantine Consumer Trends to Outlast Stay-at-Home Measures

Before the pandemic hit, home-centric living was already a trend as searches for grocery delivery and remote jobs were rising. Now, those topics are top of mind for Americans, as are other home hobbies like cooking and crafting. See what else Google's trend report found.

 
 
 
Institute of Brand Marketing: Technology in the Creative Process

Adweek's Institute of Brand Marketing is back with its third course, which covers how AI can enhance your creative (you can also view the first two courses on Advanced Marketing Technology and Monetizing Engagement). We design these courses, which are complimentary, in collaboration with IBM Watson Advertising. Each interactive lesson takes about 10 minutes to complete, and the first four lessons for our third course are now available. When you finish a course, you'll receive a badge that you can apply to your LinkedIn profile.

Quiz: Think you know AI tools that aid the creative process? Take our challenging eight-question quiz.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Infographic: What Gen Z Wants to See From Brands During a Pandemic
 

Almost 90% of younger consumers want companies to acknowledge Covid-19. See the infographic here.

 
 
 
 
 
 
 
 
Promoted Content by IBM Watson Advertising
What Personalization Success Really Looks Like
 
What Personalization Success Really Looks Like
 
 
 
 
 
 
 
Adweek Promos and Events
Adweek at Home Kicks Off Today
 

For the next four days, Adweek is hosting a series of live virtual events featuring some of marketing and creativity’s most influential voices. Here's today's schedule:

  • 12:00-12:30 p.m. ET: Slowing Down Was the Accelerator We Needed
    Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.
  • 12:35-1:00 p.m. ET: Walking the Talk - Driving Purpose With Impact
    Adweek sits down with Jane Wakely, Lead CMO of Mars, Incorporated, about the responsibility of brands to help shape a more inclusive, responsible and sustainable culture, and the role they can play in addressing some of the world’s biggest societal and environmental challenges, from climate change to the current pandemic.

Click here to attend the event.

 
 
 
 
 
 
 
 
Amazon Shoppers Are Buying a Lot More Pet Food and Hair Dye in Quarantine
 

The uptick is good for Amazon brands in select categories.

 
 
 
 
 
Marc Pritchard Doesn't Want to See Another Storyboard Without Diversity
 

P&G's chief brand officer urges ad industry to use 'systemic action to eliminate systemic inequality.'

 
 
 
 
 
Facebook's Acquisition of Giphy Is Under New Review
 

The deal, reportedly worth $400 million, is also under scrutiny from Australian regulators.

 
 
 
 
 
We're Sorry for Not Listening to Black Influencers Before
 

We expect to be called out.

 
 
 
 
 
British Group 56 Black Men Honors George Floyd in OOH Campaign
 

'Let's Not Forget' aims to explore the global impact of Floyd's death.

 
 
 
 
 
Verb Agency Founders Want More Black Talent to Get a 'Seat at the Table'
 

Yadira Harrison and Shannon Simpson Jones want to see client and agency accountability.

 
 
 
 
 
 
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