Exclusive: How TikTok could attempt to win influencers

A brief Adweek found online reveals incentives and the formula for a perfect meme.

Execs balk at punitive measures as consumers swap credentials.

It's the first demand-side platform to join.

It’s the company’s biggest acquisition to date.

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.

More than half are planning to spend $250 or more during this timeframe, online and in-store.