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AI in the Film Industry: Advancements and Opportunities

AI has transformed cinema operations with measurable impact. From predicting demand patterns, to streamlining operational workflows, these technologies are reshaping how cinemas operate, market their content, and create meaningful connections with audiences.

David Hancock's "AI and Cinemas" session at CINE Europe 2025 revealed how AI is revolutionizing the cinema industry on multiple fronts: as an efficiency tool that streamlines operations and content creation processes, through smarter forecasting capabilities that predict box office performance and concession demand, and by enabling enhanced experiences that personalize the customer's big screen journey.

For further insights on AI's impact on the film and cinema industry, read the full analysis here.

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Insights from the cinema and movie industry

PLFs steer next potential technology evolution in cinema

In this analyst opinion, Omdia Senior Principal Analyst, Charlotte Jones explores how premium cinema formats (PLF) screens are driving the next wave of cinema technology evolution through advancements in Extended Dynamic Range (EDR), including HDR and VDR. With leading brands like IMAX and Dolby Cinema adopting these innovations, and strategic upgrades to existing screens, PLFs are solidifying their position as a key differentiator in delivering immersive, high-quality cinematic experiences.

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