[Exclusive Report] Amazon’s Role in Reshaping CTV in 2024

Our forecasts for TV and CTV buyers and sellers - Hi John,

Amazon’s announcement to launch an ad tier for Prime Video in 2024 will contribute to a surge in connected TV (CTV) ad spending.

In our analyst report, “TV and Connected TV Ad Spending Forecasts H2 2023: Digital Growth Makes Up for Erosion on the Traditional Side,” we forecast the retail giant’s OTT CTV ad revenues for the first time.

Download today to get exclusive access to those figures, as well as spending forecasts that highlight the diverging fortunes of linear and CTV.

This eMarketer analyst report is presented by MiQ.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in navigating streaming trends. Thank you!

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