| From Digiday magazine: Marc Pritchard, Procter & Gamble's chief brand officer, discusses building on this year's improvements in media transparency, a prediction for digital media in 2018 and more. At a Digiday Live Podcast event exclusively for Digiday+ members, Vox Media's Lindsay Nelson explains why "the conversation happening around brand safety feels in conflict with the investment patterns of marketers." The growth of Amazon's advertising business has come with confusion about Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform. Here's a breakdown. From publishers pursuing commerce to consulting firms venturing into agency services, every type of company in media and marketing has started advertising itself as the provider of other kinds of business. Subscribe to Digiday+ to learn why this convergence will become more pronounced in 2018. Amazon has expanded into seemingly every industry. Download Digiday's guide to learn more about how 2018 could become the year of Jeff Bezos. What were the best Digiday stories of 2017? Vote now for your favorites here. Voting closes on Friday, Dec. 15, so cast your votes today. In the digital age, visual content has become increasingly essential to marketers looking to instantly share information. Get the guide to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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| Shareen Pathak The branding chief says P&G has learned not to hit people with the same ad repeatedly and reduced its use of bots, but still has work to do on brand safety. |
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| Aditi Sangal “There's no rule book right now. Everyone is inventing what they think a business model should look like.” |
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| Sponsored Content GeoEdge The explosion of programmatic has opened the door to a menagerie of malicious advertising formats. The IAB estimates that malvertising is an $8.2 billion dollar problem that would cost as much as $1.1 billion to fix. Download the report to get an inside look at a hack, and learn how the industry can fight back. Sponsored content by GeoEdge. |
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| Yuyu Chen Digiday breaks down what Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform are used for and their differences. |
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| Shareen Pathak Convergence will get even more pronounced in 2018 as cracks in existing agency and media models turn into yawning crevasses. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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