Personalisation: Pointless pursuit or path to potency?Many marketers obsess over engagement, bespoke experiences and tailored marcoms based on received wisdom of customer requirements. But are marketers wasting time and money?
Speakers: The B2B Institute LinkedIn, Virgin Red & more |
| |
|
|
| How small businesses can get big marketing outcomesOften marketing sessions focus on big budget, mega brands. In this animated, entertaining & ‘tiny’ session, Ritson applies fundamental marketing concepts to smaller businesses operating without huge resources.
Speaker: Mark Ritson, Founder, Marketing Week Mini MBA |
|
|
|
