͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

USA | ASIA | LATAM
News, Analysis & Insights on Nutrition, Supplements, and Health17-Feb-2025
SPONSORED MESSAGE
track
Delivering crash-free sustained mental energy
Delivering crash-free sustained mental energy
enXtra is clinically shown to help promote alertness and focus within 60 min, delivering up to 5h of sustained mental energy without the jitters. Discover a formulation flexible solution, suitable for cognitive, sports nutrition & hydration products.... click here
TOP HEADLINES
 Exploring the ‘Pantryome’: ‘There’s no daylight between microbes and the host’, says expert
Understanding that the microbiome and its relationship with the host as an integrated, interconnected system could open up opportunities for novel delivery of ingredients like vitamins, prebiotics and postbiotics to better support human health.... Watch now
Chestnut and quebracho supplement may improve IBS symptoms
A tannin-based food supplement may improve gastrointestinal and mental symptoms in people with irritable bowel syndrome (IBS), according to new research.... Read more
PROMOTIONAL FEATURE: ETHICAL NATURALS INC. (ENI)
ENI’s Polyphenol-C offers additional core health benefits, studies note
ENI’s polyphenol-based products add health benefits to supplements... Read more
Across the Nutraverse: RFK, Jr., CBD in the UK, GNC in Singapore
Catch up with our weekly round-up of key news from across the Nutraverse.... Read more
NutraIngredients Awards entries close today
The deadline for the NutraIngredients Awards 2025 is approaching, offering a last chance for brands, suppliers and pioneers to showcase their groundbreaking initiatives.... Read more
Women’s health: Food and drink isn’t meeting the consumer’s needs
Female health food and drink is evolving quickly, but the sector still isn’t tapping into the category needs as much as it should. Feel founder Boris Hokadel talks tech and opportunity... Read more
Synbiotics more effective than probiotics in managing type 2 diabetes – RCT
Synbiotics are more effective in managing type 2 diabetes than using probiotics alone, revealed findings from a randomised controlled trial (RCT) conducted in China.... Read more
 NutraCast: NutraShure on why butyrate will be ‘a household name’
After launching NutraShure amid the pandemic, Brandon Sojka set out to develop a novel, non-mineral based butyrate source using L-lysine.... Listen now
EDITOR'S CHOICE
Is protein powder really a scam? These experts don’t think so
The New York Times recently ran a now-viral piece that questioned the usefulness of protein supplements.... Read more
Epax invests $10 million to diversify marine oil range
Epax has invested $10 million in its Aalesund-based production facility to drive development of next-generation marine oil products.... Read more
Gencor’s PEA shows pain-reducing effects against acute menstrual cramping
Gencor’s palmitoylethanolamide (PEA) ingredient, Levagen+, has been found to reduce acute dysmenorrhea in its “first-ever clinical study” specific to menstrual pain.... Read more
ON-DEMAND WEBINARS
Nutraceutical Trends for 2025
Throughout the webinar we will blend data, insight and real-life examples to help you cut through the noise.
30-Jan-2025
REGISTER NOW
Nutraceutical market trends for 2025: Insights by PharmaLinea and Euromonitor
We will examine how supplements developed in 2024 and indicate what trends can be expected in the future. Register to get an overview of the market and ideas on how to succeed in the coming years.
03-Dec-2024
REGISTER NOW
Mind health modulation
Whether it’s a drive for clearer focus, a desire for calm, a concern about memory decline, or a need for improved sleep, there are many aspects of mind health that consumers can, and do, try to shape through their nutritional choices. And as this element...
21-Nov-2024
REGISTER NOW
PREVIOUS HEADLINES
Simon Ourian, M.D launches AI-personalized beauty supplements
Dermatologist-owned skin care brand Simon Ourian M.D. has branched out into personalized nutritional supplements. Here’s why…... Read more
The FSA removes over 100 products from public CBD list
Over 100 Cannabis sativa L. (CBD) products have been removed from the UK’s Food Standards Agency (FSA) public list as regulatory scrutiny increases, setting a precedent for stricter enforcement.... Read more
Do consumers still care about sustainability?
Sustainability has become a major buzz word in food and beverage. But is it still important to consumers? And, if not, what does this mean for the industry?... Read more
Turmeric-infused product sales set to surge as muscle-recovery properties bolster appeal
Popular functional ingredient, turmeric, has revealed another string to its bow - muscle recovery. With sales of the colourful spice set to rise as a result, we discover the F&B NPD opportunities this creates.... Read more
Ginseng and L-carnitine supplementation may enhance exercise performance
A daily dose of ginseng extract and L-carnitine may improve exercise endurance, according to a recent animal study.... Read more
RELATED PRODUCTS
ADM is Leading Postbiotic Innovation
Innovate Metabolic Formulations with Zooca® Calanus® Oil
Support a new era of active lifestyle consumers
Choose Benicaros®: The Next Generation Precision Prebiotic
Micro-SR® Technology: Encapsulated Actives for Sustained Release and Bioavailability
Create sensorial capsules with AromatiQ™ technology
Natural Bioflavonoid Composition Supporting Respiratory Health
Somin-On for cognition: The power of Sominone for enhanced cognitive health
Support a new era of active lifestyle consumers
Furosap® - An Innovative Ingredient for Overall Energy & Vitality in Men
Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com