Exponea clarifies the differences between CDPs, DMPs and CRMs Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CRMs.
ClickZ Daily: February 27, 2020 |
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| Hello! Customer Data Platform provider, Exponea has created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CRMs. Also, as the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. And, 2gether’s Laura de Castro Braulio provides helpful tips for rising Fintech companies to consider when strategizing a marketing plan. Also ICYMI: 49 percent of all video ad impressions were served to connected TV (CTV) platforms in 2019 – more than triple the 16 percent served in 2017, finds Extreme Reach’s new AdBridge report. Digital Media Solutions®, a leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers, appoint industry expert Kathy Bryan as their first-ever female CMO. Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Deluxe, a Trusted Business Technology company, announced it will offer Salesforce Essentials, a leading CRM product purpose-built for small businesses, to its approximately 4.5 million customers. |
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Data & Analytics Jacqueline Dooley Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CRMs. |
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Headline News Charlie Braithwaite As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read more |
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| Digital Marketing Laura de Castro Braulio Laura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing plan. Read more |
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| Digital Marketing Jacqueline Dooley We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read more |
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| Digital Marketing Yasmine Dehimi There's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat the Amazon effect. Read more |
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| Marketing Automation Jacqueline Dooley This month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment performance. Read more |
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Analytics CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that can power highly-personalized marketing campaigns. Download now |
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| Digital Marketing Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than ever to connect with these audiences. But with these advancements also come challenges. Download now |
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