After taking its digital advertising in-house and sidelining its agency MediaCom in the US, German pharma company Bayer is putting its global media business up for review

Tanya Dua | The decision follows Bayer taking steps to bring its US programmatic buying in-house starting in 2017.

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Brands have new ways to measure the success of influencer marketing campaigns now that fake Instagram followers are so easy to buy

Amanda Perelli | But even with these new measurements, some influencers are getting smart, and have figured out tricks for inflating these numbers.

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Meet the startup creating audio-text hybrid series that has partnered with Marvel, 'Orphan Black,' and other big media franchises

Alyssa Meyers | The digital-book startup Serial Box raised its first capital in 2017, and two years later, it is partnering with Marvel for a new "Thor" story.

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How to find out if your Netflix has been hacked — and easily fix it in under 5 minutes

Nathan McAlone,Ashley Rodriguez | Netflix has a feature that allows you to force all users who are logged into your account to log out.

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Experts say that Google made a smart move by hiring a former rising star at Microsoft, but that it has a long way to go to beat Microsoft Office

Paayal Zaveri | Analysts say hiring Javier Soltero to head Google's productivity and collaboration tools is part of a strategy to grow in the enterprise space.

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HBO Max will need a hefty 15 million new subscribers just to break even, according to Wall Street analysts

Ashley Rodriguez | AT&T's answer to Netflix, HBO Max, will need to scale faster than its niche predecessor HBO Now to break even and appease investors, Barclays says.

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Women founders and CEOs share 9 hard truths about raising capital all small businesses need to know

Jennifer Ortakales | At Create & Cultivate's first Small Business Summit, women CEOs and founders discussed how to gain capital and know what method of funding is best.

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Adam Neumann is no longer chairman of WeWork's board of directors — here's who is still leading the office-sharing company

Joe Williams | Former Goldman Sachs, Coach, and Uber officials sit on the board — including one who teaches at Harvard Business School.

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We found the 40 most powerful investment bankers at Bank of America. Here's our exclusive org chart.

Alex Morrell,Shayanne Gal | We spoke with insiders, ex-employees, consultants, and other industry experts to map out Tom Montag's top corporate- and investment-banking leaders.

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