| As part of Facebook's push for sports programming to complement live games and sporting events it broadcasts on Watch, it has released several sports shows in the past few weeks with high-profile athletes and media partners, including ESPN and Denver Broncos linebacker Von Miller. Facebook execs have recently turned to Twitter to promote changes to its news feed and ad policies, take jabs at rival platforms and debate journalists -- a move that critics appreciate. Many location-based ad tech vendors are claiming their businesses comply with the General Data Protection Regulation under its "legitimate interest" clause. Here's why that's risky. "Organic reach isn't something we will be touching for the foreseeable future." Some advertisers believe they're closer than ever to securing larger budgets to put toward paid Facebook ads in light of the platform's news feed change. The Rundown: Publishers can no longer rely on predictable guarantee checks from content recommendation services like Outbrain and Taboola. Subscribe to Digiday+ to learn what other hurdles publishers face in the year ahead. Subscribe to our new video newsletter for interviews, research and more from the business of video. As media agencies become better-versed in programmatic, they are reducing the number of ad tech companies they rely on. At the Digiday Media Buying Summit, hear from Cadreon's managing director for North America Erica Schmidt on how this will lead to better transparency down the road. Reserve your spot in New Orleans today. |
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| Sahil Patel The company hopes big names such as Tom Brady, LaVar Ball and Marshawn Lynch can get people try out Facebook Watch. |
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| Lucia Moses These are the Facebook execs using Twitter to promote the social network and attack its critics. |
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| Sponsored Content Imre Cord cutting keeps on punishing the TV industry, and even sports leagues are seeing the writing on the wall. Brands that invest in sports marketing must now enhance their offerings with smart, multi-platform social strategies. |
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| Jessica Davies “[Agencies are] getting high-level claims of legitimate interest but no real meat on the bones.” |
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| Seb Joseph "We're really trying to get more people [within the wider organization] away from thinking that social media is free.” |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Sponsored Content GumGum Brand safety, once shorthand for making sure your banner ad isn't served alongside vulgar content, has become one of digital media's most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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