| | | | | #1 Facebook Dives Deeper Into AR | | At its F8 developer conference today, Facebook introduced an open augmented reality platform that will initially focus on in-app cameras. To create better tools, first we need an open platform where any developer in the world can build for augmented reality without having to first build a camera and get a lot of people to use it, said Facebook CEO Mark Zuckerberg. | | WHY THIS MATTERS: Facebooks AR platform, launching today in closed beta form for developers, offers 3D, object recognition and precise, location-based capabilities. Starting with basic AR effects like facemasks and art frames, Facebooks platform will also be made to support augmented reality games and other use cases. Zuckerberg said that it will open the market up to developers and pave the way for thousands of AR options. | 5 TAKES: MCN | Recode | CNet | Engadget | Tech Crunch
| | | | #2 DirecTV Now Adds Local Fox Feeds | | DirecTV Now, AT&Ts OTT TV service, has expanded its lineup of local live TV feeds from Fox after adding 14 Fox-affiliated stations to the service. They join 17 Fox-owned-and-operated stations already available on the service. DirecTV Now's entry-level Live a Little tier, selling for $35 per month and featuring 60-plus channels, includes the local feeds of ABC, Fox and NBC in select markets. | | WHY THIS MATTERS: In its negotiations with OTT providers, Fox has been crafting deals that its affiliates can then opt into. In all, DirecTV Now delivers local live Fox TV programming in 90% of the top 20 DMAs, with more stations to be added soon. | 5 TAKES: MCN | Variety | Deadline | Fierce Cable | CED
| | | | #3 Sling TV Touts Rise in Programmatic Ad Sales | | Dish Networks Sling TV OTT TV service said it saw a sharp rise in programmatic ad sales during the NCAA mens basketball tournament amid a partnership with supply-side platform Tremor Video. | | WHY THIS MATTERS: Tremor Video served as the OTT services supply-side platform to refine its integration into the programmatic world. According to Adam Lowy, general manager of advanced TV, digital and analytics at Dish Media Sales, Because of this new paradigm, the NCAA tournament brought with it a 51% jump in programmatic sales for Sling TV. | 2 TAKES: MCN | MediaPost
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| | | | When you watch a show from Netflix and you get addicted to it, you stay up late at night. Were competing with sleep.
Reed Hastings, Netflix CEO |
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| Technology Leadership Awards
April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV
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VIDWeek
June 12-16, 2017
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The Programmatic Summit
June 12-13 | The Stewart Hotel, NYC
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Next TV Summit
June 14, 2017 | The Stewart Hotel, NYC
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Emerging Video Technologies
June 15, 2017 | Convene Conference Center, NYC
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Next Wave Of Leaders
June 16, 2017 | The Stewart Hotel, NYC
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The Digital Media Tech Leadership Summit
June 20-21, 2017 | Tampa Airport Marriott, FL
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