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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences 14 actions that signal a good fit By Marty Swant Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it.
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Yes, You're Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success The keys to a viral hit By Tod Loofbourrow, Eva Barbier The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of the iOS App Store's chart, and we've seen droves of people ...
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Mercedes-Benz's Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go Smart USA targets millennials By Christopher Heine OK, don't let your heads explode, people. Even though Smart USA is running an effort that melds concepts from the mobile game that just will not leave the waking world alone—Pokemon Go—with the ...
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Why Retail-Minded Marketers Are Intrigued by Pokemon Go's Forthcoming Ads Cost-per-visit model practically guarantees store visits By Christopher Heine Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for ...
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Here's to Getting Past the Internet's Ugly Teen Years Despite boundless promise, there's a lot of growing up to do By Eric Gillin There's a photo of me from my high school prom from 1994. I'm wearing the traditional tux, paired with bug-eyed Bono-style sunglasses, muttonchops and a bushy goatee. And if you could see my lower half, ...
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This Startup Lets You Buy Custom Snapchat Geofilters From a Collection of Artists Makeshake targets weddings, birthdays and corporate events By Christopher Heine As Snapchat is about to make enough money to soak up an ocean, entrepreneurial-minded third parties are starting to cash in on the platform in their own ways.
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This Nonprofit Is Searching for Millennial Bone Marrow Donors on Snapchat Be The Match targets young men with social blitz By Lauren Johnson Be The Match
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