Facebook's new e-commerce tool; Crisis prep secrets; Benchmarking your social media; and more

DAILY SCOOP

Facebook offers e-commerce tool, J&J drop talc baby powder, and United introduces ‘CleanPlus’ initiative

Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.

CRISIS COMMUNICATIONS

8 often-overlooked steps to take before crisis strikes

As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.

SOCIAL MEDIA

Do industry benchmarks for social media still hold value?

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?

RAGAN AWARDS

Ragan will showcase the top comms campaigns, publications and events

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is June 19.

VISUAL & VIDEO COMMUNICATIONS

How video can cut through the noise during this crisis

With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.

PR INDUSTRY

SURVEY: COVID-19 highlights power of collaboration for PR pros

Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’

DAILY SCOOP

Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more.

EMPLOYEE ENGAGEMENT

10 ways to keep employees engaged and informed during COVID-19 disruptions

Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.

MEDIA RELATIONS

The secret to earned media coverage during COVID-19

The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.

RAGAN AWARDS

Calling all outstanding female HR professionals

Ragan’s Top Women in HR Awards will showcase the women making their mark in the human resources field. Nominate yourself, your clients or your colleagues by June 3!

COVID-19

The next crisis: Why all consumer-facing businesses should prepare

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety?

OP-ED

On COVID-19, let's lose the language of war

While words born from conflict seem to fly in headlines and internal memos, there might be a better way to frame the challenges we all face together.

DAILY SCOOP

Apple details its reopening, Facebook acquires Giphy, and JCPenney files for bankruptcy

Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.

COVID-19

7 ways marketers can stay relevant during a pandemic

The promo show must go on–even amid COVID-19 chaos. Here’s how to tastefully sell with tact and empathy.