Facebook's new video tools; Starbucks baristas protest new frappucino; Marriott's data woes; Why PR should compete for marketing dollars; and more

MORNING SCOOP

Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

Also: ‘Friends’ is leaving Netflix, how to revamp your brand journalism, top online platforms for executives, and how the Red Cross is asking for blood.

OP-ED

Why PR should get a slice of the marketing pie

As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?

THE WORKPLACE

Infographic: What managers should never say to employees

If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’

HEALTH CARE

4 steps to reduce a hospital social media crisis

Is your social media policy easy to understand?

SPONSORSHIP OPPORTUNITY

Where to relax this summer without sacrificing sales

Bring your marketing, PR or social media solution to senior-level executives in scenic Vermont.

BRAND JOURNALISM

6 ways to up your storytelling game

You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.

PR DAILY AWARDS

Announcing Ragan and PR Daily’s 2018 ACE Awards winners

Congratulations to this year’s impressive winners.

MEDIA RELATIONS

How to add personality to your PR pitch

Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.

CRISIS COMMUNICATIONS

How to convert social media critics into avid fans

It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.

PR DAILY AWARDS

Earn your moment in the spotlight for your storytelling prowess

Enter PR Daily’s Content Marketing Awards to win recognition—and more—for the engaging content you created.

MORNING SCOOP

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.

FROM THE ARCHIVES

How earned media’s value is shifting

The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic.

THE WORKPLACE

How to politely decline unsolicited advice

Getting feedback is a part of every job, but sometimes that feedback isn’t helpful or pertinent. Here’s how to sidestep comments that miss the mark without starting a fight.

RAGAN CONFERENCE ALERT

Are you following these do’s and don’ts of brand journalism?

Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.