| Community managers -- those that manage a brand's presence on social media -- often handle mundane tasks like responding to user complaints and Twitter trolls. But with Facebook's news feed change, the community manager role is becoming more important. One month after its launch, Bloomberg's TicToc Twitter news network is getting 750,000 daily views and plans on reach 2 million per day in the next few months. "A textbook turnaround": After years of floundering in the red, Guardian U.S. is on the verge of profitability. Seventeen years after his first attempt at a new pro football league, WWE CEO Vince McMahon is planning to bring back the XFL by 2020 -- and spending $100 million of his own money to do it. Sixty-six percent of brands in a Digiday survey said customer acquisition was the main purpose of paid social advertising. Subscribe to Digiday+ to learn more about brands' social marketing spend. TicToc by Bloomberg is the first and only global news network built for Twitter. At the upcoming Digiday Hot Topic: The Future of TV, hear from Bloomberg's global head of digital M. Scott Havens as he shares how TicToc is rethinking the television news experience as cord-cutting becomes more common. Reserve your spot in New York City today. |
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| Ilyse Liffreing The community manager role is growing in importance and responsibility now that user content is taking priority in Facebook’s news feed. |
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| Lucinda Southern Along with platforms like Snapchat and Apple News, Twitter has an opportunity to cozy up to publishers where Facebook has disappointed them. |
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| Sponsored Content AppNexus Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead -- and stay ahead -- of their competitors. Sponsored by AppNexus. |
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| Lucia Moses The U.S. edition has gotten more than 300,000 supporters and foresees reader revenue surpassing advertising revenue in 18 months. |
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| Sahil Patel Vince McMahon’s bringing the XFL back — but this time, he hopes, with video streaming partners. |
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| Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool things, and how they come together. In this episode, Wieden + Kennedy dream up a giant mechanical squid on behalf of Old Spice, then call in the A-Team to make it happen. Find out how they crossed disciplines and oceans to bring gamers a once-in-a-lifetime experience. Sponsored by Hightail. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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