| Facebook is recruiting news publishers to produce daily and weekly Facebook Watch shows, with the budgets for those programs ranging from $1 million to $10 million annually. "This could be quite the win for Google." Google announced at its I/O conference this week that people will soon be able to watch YouTube and YouTube TV on its forthcoming Google Assistant-powered "smart display" devices -- a move ad buyers say could help the company compete with Amazon in voice. Wirecutter is distributing versions of its product guides through publishers like Forbes, Greatist and Engadget, as more publishers venture into commerce. As more publishers introduce paywalls, it's just a matter of time before digital subscriptions reach a saturation point. Subscribe to Digiday+ to learn about the limits of paywalls. Although it used to rely on its agencies to police ads, Heineken is now moving ad verification in-house. Here's why. "I've always been experimental." On the latest episode of Starting Out, Verizon's Andrew McKechnie talks about his path to advertising, the agency model and more. The Digiday Marketing and Advertising Awards Europe will recognize the companies modernizing European marketing and advertising. Enter before next week's deadline for the chance to win Most Innovative Agency, Best Creative and more. |
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| Sahil Patel Facebook’s proposed annual budgets for Watch news shows: $5 million to $10 million for daily programs, $1 million to $2 million for weekly programs, sources say. |
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| Ilyse Liffreing Ad buyers say Google has a chance to take market share away from Amazon with its YouTube-powered home assistants. |
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| Sponsored Content IBM Watson Marketing Get an inside look at AI in the workplace. From easy onboarding to optimal support, two recruiters share their thoughts on AI’s best position on the modern marketing team. Sponsored by IBM Watson Marketing. |
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| Max Willens The New York Times-owned commerce publisher has been pitching publishers slimmer versions of its product guides in exchange for a share of the sales commission. |
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| Lucia Moses 2018 is turning into the year of the paywall. But at some point, publishers will start bumping into each other. |
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| Sponsored Content The Media Trust The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust. |
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| Sponsored Content PubPlus The e-commerce industry has been a major inspiration to publishers over the past few years. Taking a cue from the likes of Amazon and Expedia, The New York Times, Wall Street Journal and others have experienced great success with subscription models. |
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GALA:
MAY 9, 2018 | 6:
30PM |
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Regular deadline:
May 18, 2018 |
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ALL EVENTS |
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