| How Subscriptions Are Changing What Consumers Buy (To Own)
Subscribing to Netflix has become just a part of life. Subscribing to a Porsche? Or couture fashion from the runway? Yes, thatâs now part of life, too. Recurly CEO and co-founder Dan Burkhart tells Karen Webster how the subscription business model is slowly seeping into every facet of commerce â reducing the number of things that consumers must own in order to use. Burkhart and Webster dug into the results of the latest Subscription Commerce Conversion Index to uncover what merchants and businesses must then do to own that customer relationship. Read More... |
| Why Deals Donât Drive Loyalty
Time to say it out loud: Brands canât bribe consumers for loyalty. Instead, they must go above and beyond to put the customer first â an airline making sure a passenger gets to town in time for an important meeting, a barista knowing the customerâs name, a smoothie vendor throwing in whey protein for a regular customer. Only by showing loyalty will brands receive it back. In a recent interview with Karen Webster, Bypass CIO Geoff Johnson debates the future of loyalty: whatâs working, whatâs not and what has the best shot to work tomorrow.
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| Prime And Alexa Scores, Amazon Stock Soars
A big bump in North American sales, combined with a stronger than expected result from AWS, pushed Amazon's results into surprisingly strong territory for the approaching holiday season. Alexa and its expanding ecosystem also got its share of shout-outs â and the market was happy with the Q4 guidance for whatâs next. Investors rewarded Amazon with a stock price that shot north of $1,000 a share, as after-hours trading kicked into high gear. We have the five need-to-know stats. Read More... |
| | Intelligence of Things Tracker™ | | TRENDING: Are Smart Lights The Key To Creating Smart Cities?
Can new streetlights brighten more than just dark streets? In the latest PYMNTS Intelligence of Things (IoT) Tracker, Roger Karner, head of Philips Lightingâs U.S. market group, discusses the companyâs smart streetlight partnership with American Tower, and its role in enabling the infrastructure needed to power smart â and safe â cities. Find that, plus the latest headlines, including news on new wearable devices and rankings of 219 IoT providers, inside the latest Tracker. Read More... |
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