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Facebook Shops rollout is a big moment for social commerce

What Shops represents for Facebook is less of a sudden move into social commerce, than a unified approach across its platforms.
 
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What TikTok’s revolutionary platform offers marketers

In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today.
 
Register now to join British Gas Group CMO, Margaret Jobling and Marketing Week Editor Russell Parsons

Marketing Week editor Russell Parsons is joined by one of the UK’s best known and experienced marketers, Margaret Jobling to discuss the skills needed to lead your brand through a crisis.
 
Six essential capabilities for personalisation

Personalisation requires a new approach to content and a new way of working for most marketing organisations.
 
Four challenges for FMCG brands going direct to consumer in the pandemic

Nikki Gilliland looks at four current challenges facing FMCG brands going direct to consumer.
 
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Featured Reports
 ‌  Content Strategy Best Practice Guide
The role of content has never been more important within digital marketing practice.
 ‌  Social Media Advertising Best Practice Guide
An overview of social media channels and the most pressing considerations for marketers seeking value from social media advertising.
 
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Best practices for maximising the ROI of a ratings and reviews program
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May 28th, 3.30pm BST 

 
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Live Learning Online
Online Fast Track: Advanced Data & Analytics
Online - June 9th, 11th, 17th
Online Fast Track: Advanced Customer Experience (3 days)
Online - June 16th, 18th, 23rd
Online Fast Track: Digital Marketing (2 days)
Online - June 24th, 26th
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Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
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