MORNING SCOOP

Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise

It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.

WRITING & EDITING

20 ways to unleash creative writing energy

If you’re feeling stuck, try cleaning your desk, going for a brisk walk or doing something for someone else.

EMAIL

How metrics sharpen email comms at 3 organizations

Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.

WEBSITES

Infographic: 24 tips for building a better website

As more commerce moves online, communicators must ensure that websites are well designed and offer plenty of value to keep audiences coming back for more. Here are some helpful tricks.

CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.

BRANDING

To boost your employer brand, spotlight the heroes in your ranks

They’re right there on staff, doing the 9-to-5 or maybe covering the graveyard shift. Grab your smartphone and take photos, shoot videos and record their first-person stories.

PR DAILY AWARDS

Announcing PR Daily’s 2019 Digital Marketing & Social Media Awards finalists

Check out the work that wowed our judges.

WRITING & EDITING

8 all-too-familiar PR blunders—and ways to avoid them

Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.

MEDIA RELATIONS

4 ways to maintain your media relations skills

Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.

PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.

WEEKLY ROUNDUP

The 5 most popular stories on PR Daily this week

This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads,  and more.

MARKETING

Arby’s trolls competitors with carrot made of meat

The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’

FROM THE ARCHIVES

10 ways to crush a communicator’s spirit

Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.

FROM THE ARCHIVES

7 rules for being transparent

While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules.