| With Facebook's habit of ending its publisher subsidy programs, Facebook Watch partners are exploring opportunities to sell their shows to other platforms and marketers. "Facebook has to recognize its higher social responsibility." Since Facebook CEO Mark Zuckerberg faced criticism for his initial silence on the Cambridge Analytica scandal, he's apologized during a media tour. But his comments aren't enough for some observers. Ads haven't historically been Spotify's strong point -- after all, the company makes a lot of its money from premium subscriptions, which let people avoid ads. But ad buyers expect Spotify to focus more on its ad business in the aftermath of its initial public offering. Publishers are turning to Apple News to replace traffic they used to get from Facebook. Subscribe to Digiday+ to learn why Apple will disappoint publishers. "In careers, you make bets." On the latest episode of Starting Out, GE CMO Linda Boff discusses her "spidey sense" that helps her with hiring, how she delivers constructive criticism and more. We're celebrating 10 years of Digiday by offering 10 percent off Digiday+ membership when you sign up this week, and this week only. Enter the code DECADE at check-out. The finalists for the Digiday Content Marketing Awards have been announced. View their work here. |
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| Sahil Patel Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. |
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| Lucia Moses The Facebook chief has been on a nonstop apology tour, but his responses have left many still wanting. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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| Seb Joseph Advertisers wonder whether a programmatic-first advertising model and premium ad-free experience can work well alongside each other on Spotify. |
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| Jack Marshall Apple’s enthusiasm for privacy could boost its hardware business, but it’s a bad sign for publishers expecting it to help them drive meaningful ad revenue. |
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| Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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EXTENDED DEADLINE:
April 6, 2018 |
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EARLY DEADLINE:
April 13, 2018 |
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