Fake meat: it's what's for dinner

America Loves Meat Again. I’m Sticking With the Fake Stuff.

Have you heard? Americans are in love with meat again. There are plenty of sales statistics that show this carnivorous reversal, but the number that really caught my eye was 22% — the astonishingly small slice of American consumers who say they’re trying to eat less meat, the lowest number in five years. Part of this is apparently a backlash to plant-based alternatives. But as for me, I’m bucking the trend and sticking with the fake stuff. Why? It’s simple, really. — Alex Lauer, Features Editor

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How to Unlock Your Tight Hips for Good

Your hips are the engine room of the body — every day, they generate force and absorb impact, powering your body’s small tasks (like taking the first step out of bed) and big asks (completing a HIIT class).

When they’re tight, everything else has to compensate. But it only takes a little bit of focused effort to relieve pain, boost performance and protect your mobility well into old age. This guide will help you unlock your hips for good. —Tanner Garrity, Wellness Editor

My Favorite Amalfi Coast Town Isn’t on the Coast at All

Americans love an Italian summer escape, and I can totally see the appeal of an ice-cold spritz against the backdrop of colorful Positano or flashy Capri. But I’m here to tell you that the Amalfi Coast’s best town might not be on the coast at all.

I just got back from Ravello, a dreamy hilltop town that feels lifted from a fairytale. With fewer crowds, all you’re left with are stunning views of the Mediterranean and local shops and restaurants. Oh, and a ton pasta, of course. —Zoe De Leon, Social Media Coordinator

First there were Beanie Babies. Now there's Jellycats.

The key to a long life.

“Super walks.”

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Breitling Just Revamped Its Dive Watch Collection

Breitling is perhaps best known for its high-flying pilots’ watches — few styles are more recognizable than the iconic Navitimer — but the Swiss watch brand has long been producing nautical timepieces, too. Decades after first releasing the Superocean model, Breitling is refreshing the lineup with the Superocean Heritage collection, a cohort of vintage-inspired watches that introduces a variety of new sizes, colors and movements to the line and even includes a special collab with surfer Kelly Slater. —Paolo Sandoval, Style Editor

Uncut and Unfiltered: This Is the Best Way to Enjoy Knob Creek

The best way to drink whiskey? Straight from a barrel. Which is why Knob Creek’s new barrel picks program is a real pleasure for whiskey geeks, particularly longtime fans of the brand’s bourbon and rye. I'm one of those fans; I recently went to Kentucky to try Knob Creek Single Barrel Select Cask Strength at the Beam distillery, thieving a few samples from the rickhouse. —Kirk Miller, Senior Editor

2025 NBA Mock Draft

The NBA Draft is one day away, and the Hoops HQ Mock is crystallized. Six-foot-8 freshman phenom Cooper Flagg is all but guaranteed to join the Dallas Mavericks, but Draft-eve drama has called into contention the stock of some high-octane first-rounders. We've built a brand new mock template loaded with key data, insights and smartly written bios. If you want to bet the Draft or impress your friends, there’s no better place than here. — Seth Davis, Editor-in Chief, Hoops HQ

Around the Web

Is Moderate Drinking Bad, Actually? (Vox)

The Ozempic Era Is Forcing Wellness Retreats for the Elite to Change (Washington Post)

Go Ahead, Have a "Fridge Cigarette" (New York Times)