Crowdfunding Update

Week 3 & We're Overfunding!

Two Weeks In
We've had a busy few weeks in the run up to the current Crowdcube campaign and are really pleased to see all the hard work paying off!

We are absolutely thrilled with the campaign to date, overfunding at almost £116k after just 2 weeks. These funds will help us scale up our production capacity, start to build our team and grow the business after laying the foundations for Asterley Bros over the last couple of years.

In light of the success of the campaign so far, we now have a new stretch goal of £200k. This new target will allow us to:

• Increase our marketing spend and invest even further into PR, tradeshows, consumer shows, export opportunities and promotional activity
• Hire a bigger team, bringing in more team members in year 1 to focus on sales, marketing and activations, as well as accelerating the development of new products

Thanks for all the support shown during this campaign to date. It is hugely appreciated and to all those 194 investors who have invested so far, we look forward to meeting you all at the closing party!
To those who might still be deciding: WHAT ARE YOU WAITING FOR?
See the link below ;-)

We are delighted to welcome Jeremy Parsons onto our management team as a Non-Executive Director. Jeremy is an experienced business leader and board advisor, and has long demonstrated a passion for brand building and helping businesses scale successfully.

Having worked in the drinks industry for many years, he has held senior management positions with Berry Bros & Rudd, Constellation Brands and Diageo among others and his knowledge and experience will be of great benefit as we grow the Asterley Bros brand together.

It gives us great pleasure to announce our partnership with a new distributor for the North of England: Hammonds of Knutsford.

Hammonds are an independent, family-run business who have been distributing spirits in England for the last 60 years. They have a strong distribution network across the North of England giving us great access to the vibrant bar scenes of Manchester & Liverpool among others.

The Asterley Bros range is now available through four distributors in the UK: Speciality Drinks, Nectar Imports, Chalie Richards and now Hammonds of Knutsford. We look forward to working closely with them over the next few months to activate accounts in the North of England!