Agency and TV network executives expect a slower pace to this year’s dealmaking cycle, as advertisers’ budgets stay soft.
| Agency and TV network executives expect a slower pace to this year’s dealmaking cycle, as advertisers’ budgets stay soft. Happy upfront week: Digiday+ Research surveyed brand, retailer and agency professionals earlier in the second quarter to get an idea of how marketers plan to spend during this year's upfront. Additional coverage: This year, some brands’ gaming budgets have returned to pre-COVID levels, forcing gaming and esports talent managers to pivot to keep up. Right-wing political groups are making a habit of targeting corporate shareholders in efforts to roll back environmental and social initiatives in the private sector. Dentsu’s latest new product is Merkury for Media, which aims to place all of its media for clients against first-party data coming out of Merkury, a global data, identity and insights platform. More in this Digiday+ Media Buying Briefing. Snap has been slowly gaining ad dollars with ad platform improvements and ad incentives to bring advertisers back into the fold. At this week’s Google I/O 2024, its many marketers will be tuned in for any updates on the future of generative AI and search. ICYMI: It's been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it's browser of third-party cookies — just about enough time to get over the shock of the utterly predictable. Other things to know about Offer extended: Join Digiday+ and get 12 weeks for the price of 6. This offer ends Friday, May 17. As brands look to grow, a tech stack that addresses current needs and anticipates future requirements—including new product lines, brands and geographies — has become essential. Sponsored by Klaviyo. To make the most of a unique story, Campbell’s needed to identify the right talent during the holiday season and deliver impact across its diverse audience. Sponsored by A+E. | | |
|
howdy! howdy! howdy! howdy! howdy! |
