For better or worse, Faze has become a bellwether for esports.
| Faze Clan is finally going public and it comes at a crucial time for esports. Here's a detailed look at the risks (and potential rewards). Additional coverage: Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness. GroupM wants to lead the industry on decarbonization efforts — will any other media agencies follow? Despite social and e-commerce platforms investing in both tech and content, advertising agencies say that not all clients are open to buying what the tech giants are selling. This week's Digiday+ Future of TV Briefing checks on where Snapchat stands in the broader platform video mix for creators and publishers. Alcohol brand SKYY is linking up with Universal Pictures to connect with a new generation of vodka drinkers ahead of the release of Jordan Peele's film "Nope." Other things to know about The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing. Submit by this Friday to receive the best rate on entries. Turning off the strategies that fail to deliver focused ROI is helping marketing teams prioritize budgets and leverage platforms that produce. Sponsored by RollWorks. Publishers are deepening the understanding of their readers to meet the premium advertisers are spending to ensure their ads are seen by engaged audiences. Sponsored by Sovrn. | | |
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