ALL-NEW METRICS FOR NEW CAR SUCCESS As the new car market continues to change, it’s important to change the way you reach shoppers and the metrics you use to measure your success. To create a successful new car strategy based on insight, pay close attention to these key metrics: percent of fast-moving inventory, price-to-market rank and VDP engagement. Master the Metrics
John Grace’s Dealertrack duties include trying to change feelings of apprehension into perceptions of new opportunities that can come with a successful DMS conversion at a dealership.
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Besides being the most-watched ad, the Stinger commercial had the best iSpot Attention Index (169) in the rankings, getting 69% fewer interruptions than the average car commercial.
Humans intuit teenagers on a corner attempting to cross a street may cross against the light, while a woman pushing a child in a stroller is more likely to obey the signal.
