As Iran’s feminist movement builds, one Iranian-American advertising executive questions American advertiser’s silence.
'Fear of saying the wrong thing is eating us alive': Confessions of an Iranian-American advertiser on the industry's silence on Iranian women's rights As Iran's feminist movement builds, one Iranian-American advertising executive questions American advertisers' silence in this edition of Digiday's Confessions series, in which we exchange anonymity for candor. Additional coverage: Some workplace experts aren't so sure that the cushy culture that has come to define tech is coming to an end anytime soon. Although it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there remains a good amount of uncertainty among the general population about how much they want to or plan to spend. Publishers' Black Friday coverage plans are starting earlier and earlier, but commerce teams are evolving to meet the demand. As the #ShopSmall community grows on TikTok, American Express is hoping to invest in the platform. When it comes to brand activations, Minecraft has historically lagged behind other metaverse platforms such as Roblox and Fortnite — but this could change soon. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Television audiences are becoming more fragmented, as viewers have more options to experience curated programming. Sponsored by Vevo. With the insights from incrementality measurement, brands and advertisers are making more impactful optimization and investment decisions on connected TV. Sponsored by MNTN. | | |
|
howdy! howdy! howdy! howdy! howdy! |
