7-Eleven tests cashierless store at Texas HQ; TikTok, Apple Search rival duopoly in ROI for app marketers, study says; Freemium game developer Glu Mobile returns to profitability as revenue rises 18%; Horizon Media tests verification tech from Location Sciences
The developer, best known for mobile game "Kim Kardashian: Hollywood," is showing signs of rebounding from setbacks as several newer titles boost engagement.
After discovering about 25% of initial campaign impressions were delivered to customers more than 300 miles away from a targeted location, Horizon worked to improve accuracy and efficiency.
TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.
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