Coors Light's anti-Valentine's Day push supports dog adoption via SMS; Pinterest debuts verified merchant program after 46% revenue jump; Quibi gives gamers chance to win spot on esports team; Twitter's ad revenue rises 12% as users reach 152M
TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.
By texting a special code and a picture of their adoption receipt, the first 1,000 eligible smartphone users will be given $100 to cover new pet costs.
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