| | Oracle Accelerates Data Insights for Retailers with Oracle Digital Assistant | | Enabling retailers to build personalized customer experiences as well as voice-enabled assistants to help employees work smarter and more productively can help to find answers to critical business questions. Read more |
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| | The Benefits of a Hybrid Software Solution | | A company’s tech strategy is an essential component of their long-term business plan. Take a look at the build-or-buy dilemma through the lens of data retail science with an emphasis on the importance of flexibility and control over analytical software. Read more |
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| | | How Retail CMOs Can Use AI to Drive More Personal Offers and Marketing ROI | | Advancements in AI are helping retailers gain insights into what offers may influence a customer to buy. Oracle Retail’s Offer Optimization is a powerful AI application that personalizes promotional offers and drives better results. Read more |
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| | Retailer Example: How to Improve Profitability of Targeted Offers with Machine Learning | | Using advanced machine learning to spot influential retail customers for targeted offers, can improve your bottom line. Take a look at research conducted by MIT Sloan School of Management and the Oracle Retail Science researchers. Read more |
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| | | Conversational AI and Enterprise Productivity | | Most retailers think about conversational AI in the context of the store or ecommerce, but applying it to core operations, via voice or text, can accelerate and optimize processes. Read more |
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| | The New KPIs of Retail | | Individuals and groups see things through their own unique lenses, reflecting their values and views. Similarly, the KPIs that a retailer chooses might reflect the corporate identity through defined goals and objectives. Read more |
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