Fed move has no negative impact on mortgage rates | What's your most memorable moment as an agent? | How brands can navigate social media platform turmoil
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What's your most memorable moment as an agent? You probably have a story you always tell from your time in the field. Whether it's poignant, funny or a bit nerve-wracking, we want to hear about it. Submit your story and you might end up in REALTOR® Magazine!
How brands can navigate social media platform turmoil Social media marketers can circumvent the "chaos" from a potential TikTok ban and Elon Musk owning Twitter by accepting that "complete brand safety" is unattainable, writes Danielle Wiley, Sway Group CEO. Wiley urges marketers to keep all social media in mind and their variety of ad options, experiment with emerging tech like virtual reality and gaming platforms, and partner with influencers "who have a multiplatform presence." Full Story: Forbes (tiered subscription model) (2/1)
Marketers find value in personal meme accounts Numerous marketing executives have launched meme accounts, most of which are anonymous, featuring photos and short videos poking fun at trade acronyms and jargon, highlighting campaigns and even offering industry critiques. "These accounts have grown to become part of your day-to-day reading the same way the industry trades have," says Index Exchange's Matt Barash. Full Story: The Wall Street Journal (2/1)
Interest rate policy poses challenge for home sales Policymakers are signaling more interest rate increases to come, a factor that will challenge existing home sales and homebuilders. "We're past the 3% era," said Odeta Kushi, deputy chief economist for First American. Full Story: NBC News (2/1)
The discovery of Japanese knotweed in the garden of a London home prompted a lawsuit from the buyer. The plant is known for its invasive root system that can damage buildings. Full Story: Homebuilding & Renovating (2/3)
Technology & Innovations
Report: Austin leads US cities ready for smart boom Austin, Texas, is best equipped American city for a smart future, followed by Los Angeles and Seattle, reports real estate tech company ProptechOS, which measured a number of factors including broadband speeds and airports. Rounding out the top 10 are San Francisco, Atlanta, Washington, D.C., Dallas, New York, San Jose, Calif., and Portland, Ore. Full Story: Smart Cities Dive (2/1)
What to do if cybersecurity costs too much Many small businesses operate below the cybersecurity poverty line, meaning they lack the resources to secure their data, experts say. To escape this plight, businesses should find free or cheaper cybersecurity programs, identify the reasons for the gap, and build risk-based responses that prioritize the most valuable data and systems, experts note. Full Story: CSO (free registration) (1/30)
Fair & Equitable Housing
Washington plans steps to address affordability crisis Washington Gov. Jay Inslee is calling for a $4 billion investment to fund the emergency construction of affordable housing units. "Our traditional systems for funding housing take an incremental approach, but if there was ever a time we need to move faster, it's now. ... Homelessness and housing shortages are burdening every community in Washington," Inslee said. Full Story: The News Tribune (Tacoma, Wash.) (2/1)
Legislation & Regulation
Potential SCOTUS ruling on CFPB spurs push for new laws The Mortgage Bankers Association is seeking support from federal lawmakers for regulation that would provide safeguards for the sector if the Supreme Court reviews the Consumer Financial Protection Bureau's funding mechanism and deems it unconstitutional. The association says it "is educating members of Congress and other stakeholders on the importance of mitigating potential disruptions to consumers and the mortgage market." Full Story: The American Prospect online (2/1)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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