Federal court says floor plans fall under 'fair use' | Pickleball helps Florida broker net real estate deals | Business owners share secrets of short-form videos
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Jay Granieri of One Sotheby's International Realty in Fort Lauderdale says America's fastest-growing sport is a perfect match for finding new leads. Full Story: REALTOR® Magazine/Culture Scan (10/24)
Business owners share secrets of short-form videos Small-business owners can produce short-form videos with only a smartphone, making them an inexpensive tool that yields high engagement. Management consultant Krystal Allen and nutrition platform CEO Vanessa Rissetto discuss how they have built brand awareness with authenticity and demonstrations. Full Story: Insider (10/23)
Short social platform lifecycles challenge marketers Short-lived social media platforms like BeReal and Lemon8 require marketers to keep track of the landscape and adjust their strategies quickly and need close cooperation from internal teams. Laundry Service leader Jordan Fox says that the situation calls for "a lot of judgment and a little bit of predicting the future." Full Story: Digiday (tiered subscription model) (10/24)
How to turn online window shoppers into buyers Brands can move online window shoppers along the sales funnel by focusing on the "full social journey," writes SuperHeroes Amsterdam Head of Strategy Marieke Dekker. Dekker recommends amplifying user-generated content and focusing on authenticity and creativity. Full Story: MediaPost Communications (free registration) (10/24)
These interiors are designed to brighten your mood Mood-brightening designs are the hallmark of the "dopamine decor" trend. "Think about the places, people, and personal touchstones that make you feel the most relaxed and content, and use those as inspiration for your decor," says designer Kathy Kuo. Full Story: Homes & Gardens (10/24)
Technology & Innovations
Keeping smart homes safe from hackers Securing your smart home starts at the front door. Your clients should consider these key strategies and products to safeguard their smart home and all its devices. Full Story: REALTOR® Magazine (April 22, 2022)
OpenAI execs break down AI capabilities, concerns Leaders from OpenAI discussed the intricacies and concerns around the evolution of artificial general intelligence. CEO Sam Altman noted AGI is "the best tool humanity has yet created" but cautioned that the transition must be handled delicately. Chief Technology Officer Mira Murati discussed training of the GPT model, noting it "has this larval reasoning capacity, and that's going to get better and better. That's really what this is going to be about." Full Story: The Wall Street Journal (10/23)
Business Wellness
See empathy as weakness? Think again Empathetic leadership is about understanding workers and using that knowledge strategically to drive the best employee experience, and should not been seen as a weakness, writes Lively Paradox CEO Nicole Price. "[A] workforce that feels understood will help the leaders build a successful business," Price writes, which is why leaders must "strengthen their empathy muscle." Full Story: Training magazine (10/18)
High borrowing costs could bring economy to the brink The US economy has remained resilient despite the Federal Reserve's interest-rate increases, but rising borrowing costs for government debt, mortgages, credit cards and loans could ultimately put a damper on expansion. "We still believe we're not out of the woods yet in terms of a recession call," said Roger Aliaga-Diaz, Vanguard's chief economist for the Americas. Full Story: The Wall Street Journal (10/24)
3 leading banks see spike in nonperforming CRE loans Bank of America, Wells Fargo and PNC Bank saw their combined value of nonperforming commercial real estate loans rise from $3.7 billion to $5.9 billion in the third quarter, marking the greatest total for each bank in at least four years. However, while the rises underline the challenges faced by the CRE sector, banks say charge-offs have not increased, and many point out that CRE loans constitute only a small fraction of their loan books. Full Story: Risk (subscription required) (10/24)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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