Federal judge dismisses lawsuit against NAR In Homie Technology Inc. v. National Association of REALTORS®, a federal District Court has dismissed with prejudice antitrust claims against NAR and a group of large brokerages. Full Story: REALTOR® Magazine (7/16)
Best Practices in Sales & Marketing
Lawn paint: smart staging or cheap fake? Nothing undermines curb appeal faster than unsightly brown patches on your lawn. Some agents and owners are finding a remedy for stubborn dry spots: lawn paint. But before you reach for the spray paint, consider the pros and cons of lawn painting—and the ethical implications of using it when staging a home for sale. Full Story: REALTOR® Magazine/Styled, Staged & Sold (7/14)
LinkedIn details creative factors for video success LinkedIn Creative Labs has released a comprehensive study analyzing 13,000 B2B video ads to identify creative elements that drive engagement. The study finds that posts featuring video drive 20 times more shares than other content formats, with viewership rising by 36% in 2024. Five principles—"cultural coding," "human touch," "expert takes," "attention hacking," and "inspiring imagination"—are key to higher engagement. Full Story: PPC Land (7/16)
Major brands such as HBO Max, Amazon Hub Delivery and Samsung Home Appliances have seen their ads placed next to questionable AI-generated content on YouTube, including channels spreading misinformation or using copyrighted characters in strange ways. This association poses significant brand safety risks, as brands could be linked to misinformation or intellectual property violations. Experts warn that while short-term ad reach may be maximized, long-term reputational damage is a real concern for advertisers navigating the growing presence of AI-generated content. Full Story: Marketing Brew (7/14)
Real Estate Trends
Demand for flexibility fuels mixed-use hospitality surge Consumer demand for flexible spaces is driving the evolution of leisure real estate, with mixed-use developments that blend hotels, residential units, co-working spaces and retail becoming increasingly popular. Developers such as CEPAC and Finamas, and operators including The Social Hub and Zoku, are creating ecosystems that cater to modern, experience-driven consumers. Full Story: Hotel Management online (7/14)
Project signals confidence in San Francisco real estate Developer Hines has submitted a proposal to build a more-than-1,200-foot skyscraper on the former PG&E headquarters block on Beale Street, which would surpass Salesforce Tower as San Francisco's tallest building. The project, which is entering the city's one- to two-year planning and approval process, will include office, residential, retail and entertainment space. A Hines spokesperson said the project "encapsulates Hines' belief in the strength of the San Francisco real estate market in the coming years." Full Story: KGO-TV (San Francisco) (7/12),KNTV-TV (San Francisco) (7/11)
Manhattan commercial property sales fall sharply in Q2 Manhattan's commercial real estate market slowed significantly in the second quarter, with only 60 properties sold for a total of $1.7 billion—down 29% in transaction count and 37% in dollar volume from the previous quarter, according to data from Avison Young. The slowdown marks the lowest quarterly dollar volume since Q3 2023, reflecting a significant pullback from earlier in the year as buyers hold off amid broader market uncertainty. Full Story: Bisnow (free registration) (7/15)
Business Wellness
How to lead with calm and clarity Emotional intelligence is one of a broker's most powerful tools. To be a truly impactful leader, brokers must develop a deep awareness of themselves and others. Technical knowledge and transaction management are only part of the job. Full Story: REALTOR® Magazine (7/16)
Hope Network has opened Bingham Apartments, a 35-unit affordable housing development for seniors in Alpena, Mich. The historic Bingham Arts Academy was converted for $19 million, preserving architectural features and adding a new wing. The apartments, supported by Low Income Housing Tax Credits, cater to residents with limited incomes, offering rents from $350 to $950. Full Story: WWTV-TV/WWUP-TV (Cadillac, Mich.) (7/15)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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