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| | | News & Analysis for the Beverage Industry | 06-Nov-2023 |
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| | | | | Uncorking the dark side: How wine brands are embracing the allure of the macabre | | We love Halloween and the 'spooky season'. And up-and-coming wine brands are using our obsession with all things spooky to stand out from the crowd with their compelling brand stories and sinister tales. Rowena Curlewis, CEO of drinks design specialist Denomination, takes a look at some of the brands going completely against traditional wine marketing cues with their ghoulish and spine-tingling themes.... Read more |
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| UPCOMING EDITORIAL WEBINARS | | Beverage Innovation | | Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. Consumers no longer want empty calories: they want guilt-free beverages that refresh, hydrate, or keep them powering through the day. Customization, personalization and functionality... |
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