Fifth season of NAR's 'First-Time Buyer' now streaming | Remove blinders and embrace broader perspectives | Advanced pop-up targeting strategies to boost engagement
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Fifth season of NAR's 'First-Time Buyer' now streaming From a family looking to fit three generations under one roof to a couple in search of a multifamily investment property, the docuseries follows rookie home shoppers as they navigate complex transactions with the help of agents who are REALTORS®. Full Story: REALTOR® Magazine (1/30)
Best Practices in Sales & Marketing
Remove blinders and embrace broader perspectives David Brock explores the concept of "blinders" in business, highlighting their dual role in enhancing focus and potentially limiting awareness of external changes. While blinders can help concentrate efforts on specific goals, they may also lead to missed opportunities and disruptions. Full Story: Partners in Excellence Blog (1/28)
In the second part of a series on pop-up ad targeting, WPBeginner's Syed Balkhi offers strategies to enhance engagement and conversions. Techniques include time-based targeting, exit-intent pop-ups, geolocation targeting, behavior-based pop-ups and platform-specific targeting. Balkhi emphasizes the importance of personalization, frequency capping and responsiveness to ensure pop-ups are effective without being intrusive. Full Story: SmartBrief/Marketing (1/31)
Real Estate Trends
Why new homes are getting smaller Is bigger always better? Maybe not. Data from NAR, the Census Bureau and the National Association of Home Builders analyzes how home square footage and buyers' preferences have changed over time. Know what your clients are likely seeking. Full Story: REALTOR® Magazine (1/31)
Interior designers weigh in on artificial plants Artificial plants can be a practical alternative to real ones, especially in spaces with limited sunlight or for people who travel frequently, according to interior designer Laetitia Laurent. Designer Erica McLain suggests using preserved or dried botanicals as a more authentic option and advises choosing faux plants that mimic natural imperfections and pairing them with natural elements, such as stones and raw woods. Full Story: House Beautiful (1/30)
Historic New Jersey farm with cider orchard asks $1.4M A 50-acre farm in Wantage, N.J., has been transformed into Colonial Cider, featuring a cider-making facility, an orchard and a historic farmhouse. The farm is for sale for $1.399 million, with listing agents Christine and Marc Tremain of Weichert Realtors. Full Story: The New Jersey Herald (Newton) (1/29)
Technology & Innovations
How 2025 tech trends could reshape your business It feels like the market is regaining equilibrium, and the real estate industry is looking forward to the possibilities 2025 can bring. Expect technology to play a significant and positive role, helping to create smarter business processes and more informed consumers. Read more on NAR's Innovation, Opportunity & Investment (iOi) blog.
It was the seemingly endless repetition of the day that helped Bill Murray's character in the movie "Groundhog Day" finally discover the positive changes he needed to make to escape the loop, writes author and business advisor John Rossman, who believes leaders should become the "Chief Repeating Officer" banging "the communications drum again and again" for teams to internalize core messages. To make the message sink in, it should be compelling, limited to topics of high significance and focused on solutions instead of complaints, Rossman advises. Full Story: Chief Executive (1/30)
Fair & Equitable Housing
Coalition aims to ban housing discrimination Lincoln for Fair Housing, a Nebraska advocacy coalition, says it has gathered enough signatures to place a measure on the city ballot that would ban housing discrimination based on income source. The ordinance would prevent landlords from rejecting tenants who use Section 8 vouchers, Social Security benefits or other legal income. The initiative will be on the ballot on May 6. Full Story: Lincoln Journal Star (Neb.) (tiered subscription model) (1/30)
Legislation & Regulation
U.S. economy grows 2.3% in Q4 The U.S. economy expanded at an annualized 2.3% in Q4 2024, falling short of the 2.6% forecast and down from 3.1% in Q3, according to the Bureau of Economic Analysis. Growth was driven by consumer spending and government expenditures, while a decline in investment acted as a drag. The data comes after Federal Reserve Chair Jerome Powell signaled no urgency in cutting interest rates, and economists warn that Trump's proposed tariffs could pose risks to 2025 growth. Full Story: Bloomberg (1/30),The Wall Street Journal (1/30),Financial Times (1/30)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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